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Reading: AnalogFolk Boosts Team With New Hires
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B&T > Media > AnalogFolk Boosts Team With New Hires
Media

AnalogFolk Boosts Team With New Hires

Tim Addington
Published on: 21st July 2015 at 10:22 AM
Tim Addington
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Independent digital marketing agency AnalogFolk continues to bolster its content marketing business, appointing its first audience and influence director and an editor.

In the newly created role, Amy Broadfoot joins AnalogFolk to manage audience development and increase the influence for the brands it works with through media. Working closely with editor-in-chief Suz Tucker she will manage media, partnerships, influencer programs, search and PR for the growing list of clients turning to the agency for content creation.

Broadfoot was the former national content director at Australia’s largest search agency, Columbus and has held content creation and strategy roles at Infinity Squared and Hatched. She also sits on ADMA’s Expert Community for Content Marketing.

In addition John Agnew joins as editor. Prior to AnalogFolk he was online editor at GQ.com.au and has also worked at Bauer Media and was senior writer at alternative surfing title Movement Magazine for six years.

The addition of Broadfoot and Agnew brings the content marketing team to nine at the 35 strong agency.

Matt Robinson, partner and managing director of AnalogFolk Sydney said: “We have invested significantly to create a multidisciplinary group of producers, writers, video editors and data specialists. With Amy on board we have now added significantly to our ability to amplify and maximise the great content we’re producing. She’ll work hand-in-hand with our editor-in-chief to help deliver even better audience engagement for our clients.

“And John is a brilliant story-teller and has a load of editorial experience under his belt. He understands the importance of delivering relevant and interesting content that resonates for consumers and the brands we represent. Both Amy and John are great additions to AnalogFolk’s growing Australian business and we are delighted to welcome them.”

AnalogFolk creates platforms, content and campaigns for clients such as Pernod Ricard brands, Jacobs Creek, Absolut Vodka, The a2 Milk Company, HotelClub, Fox Sports, Freedom Foods and Canon.

Founded in London in 2008, AnalogFolk opened in Sydney in 2011, where B&T named the office ‘Emerging Agency of the Year’ the following year. In 2013, AnalogFolk opened in New York and at the start of 2015 boosted the US offering with the opening of a Portland office. Earlier this month it established a second APAC office in Hong Kong.

Picture from left to right: Suz Tucker, Amy Broadfoot, John Agnew

 

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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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