Independent digital marketing agency AnalogFolk continues to bolster its content marketing business, appointing its first audience and influence director and an editor.
In the newly created role, Amy Broadfoot joins AnalogFolk to manage audience development and increase the influence for the brands it works with through media. Working closely with editor-in-chief Suz Tucker she will manage media, partnerships, influencer programs, search and PR for the growing list of clients turning to the agency for content creation.
Broadfoot was the former national content director at Australia’s largest search agency, Columbus and has held content creation and strategy roles at Infinity Squared and Hatched. She also sits on ADMA’s Expert Community for Content Marketing.
In addition John Agnew joins as editor. Prior to AnalogFolk he was online editor at GQ.com.au and has also worked at Bauer Media and was senior writer at alternative surfing title Movement Magazine for six years.
The addition of Broadfoot and Agnew brings the content marketing team to nine at the 35 strong agency.
Matt Robinson, partner and managing director of AnalogFolk Sydney said: “We have invested significantly to create a multidisciplinary group of producers, writers, video editors and data specialists. With Amy on board we have now added significantly to our ability to amplify and maximise the great content we’re producing. She’ll work hand-in-hand with our editor-in-chief to help deliver even better audience engagement for our clients.
“And John is a brilliant story-teller and has a load of editorial experience under his belt. He understands the importance of delivering relevant and interesting content that resonates for consumers and the brands we represent. Both Amy and John are great additions to AnalogFolk’s growing Australian business and we are delighted to welcome them.”
AnalogFolk creates platforms, content and campaigns for clients such as Pernod Ricard brands, Jacobs Creek, Absolut Vodka, The a2 Milk Company, HotelClub, Fox Sports, Freedom Foods and Canon.
Founded in London in 2008, AnalogFolk opened in Sydney in 2011, where B&T named the office ‘Emerging Agency of the Year’ the following year. In 2013, AnalogFolk opened in New York and at the start of 2015 boosted the US offering with the opening of a Portland office. Earlier this month it established a second APAC office in Hong Kong.
Picture from left to right: Suz Tucker, Amy Broadfoot, John Agnew
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]