Following strong new business growth this year, AnalogFolk has announced it has added 10 staff, including two associate creative directors (ACDs), an associate strategy director and a tech lead.

Senior creative team Jimmy Zimmerman and Alec Jankowski join as AnalogFolk as ACDs from CHE Proximity, and before that, DDB Chicago and Energy BBDO.

Louise Peacock takes up the role of associate strategy director having spent the past seven years working at senior levels internationally across a portfolio of clients, including Nestle, Peugeot, Commonwealth Bank and McDonald’s Australia.

Most recently, Louise led digital and social strategic thinking at VML Sydney on the McDonald’s Australia account, creating and implementing a range of digital and social innovations. Prior to that she was, at One Green Bean.

Ciaran Park arrives from London and joins as tech lead with nine years’ experience creating innovative and award-winning digital experiences for clients like Diageo, Nissan, Logitech and Canon.

AnalogFolk Australia co-founder and managing director Matt Robinson said: “Having diverse talent with experience that spans both international and local markets and a passion for what they do is crucial to our clients’ success.”

Recent account wins at AnalogFolk include the appointment as Jacob’s Creek’s global creative agency, global digital and social agency for Pernod Ricard Winemakers, Adobe development and mobile work for HCF, as well as other wins yet to be announced.