marketing agency Amire has been appointed as a digital partner for the National Breast Cancer Foundation and Stride (formerly known as Aftercare).

Amire will lead the National Breast Cancer Foundation’s digital fundraising strategy, helping them meet their mission of raising money for the prevention and cure of breast cancer. Amire won the account off the back of a competitive pitch.

Aftercare, Australia’s longest serving mental health services organisation, has recently rebranded to Stride to reflect their current breadth of services. Amire will lead an awareness campaign for the new Stride brand mainly activated through social media channels, as well as manage Google Ads and SEO.

Having previously worked with UNICEF Australia, Amnesty International, Mission Australia, OzHarvest, The Shepherd Centre and The Fred Hollows Foundation, Amire has extensive experience partnering with not-for-profit organisations. Amire was also behind the successful Google Ads strategy for the Marriage Equality ‘Yes’ campaign in 2017.

Commenting on the account wins, Sean Rooney, Director at Amire, said, “A powerful digital fundraising strategy can make an enormous difference to a not-for-profit organisation through significantly increasing donations. We’re thrilled to be able to help the National Breast Cancer Foundation and Aftercare reach as many donors, advocates and clients as possible through delivering digital strategies that get results.”

Amire launched in 2013 and has worked with Australian brands such as Telstra, News Limited, Woolworths, the NSW Government, Westfield, Sydney Airport, Women’s Weekly, RACV and Dimension Data.