B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: American Express, Delicious. And Studio Messa Combine For Shop Small Delicious. Nights In Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > American Express, Delicious. And Studio Messa Combine For Shop Small Delicious. Nights In Campaign
Media

American Express, Delicious. And Studio Messa Combine For Shop Small Delicious. Nights In Campaign

Staff Writers
Published on: 29th June 2020 at 12:19 PM
Staff Writers
Share
3 Min Read
SHARE

As the restaurant industry faces a challenging time, American Express, delicious. and Studio Messa joined forces to show their support and launched Shop Small delicious. Nights In.

The digital campaign showcased selected merchant stories across video content, online galleries and delicious. articles.

The campaign focused on each merchant’s story of how they have adapted, how they are operating now, and their plans for the future.

American Express, delicious. and Studio Messa worked closely to develop the creative strategy and production for the digital campaign, with the five-part video content series featuring some of Sydney’s favourite merchants. Shot on location, the series features butchery Victor Churchill, bar Tequila Mockingbird, The Restaurant Pendolino in Sydney’s historic Strand Arcade, Lebanese restaurant Nour, and Melbourne restaurant institute Di Stasio.

The content series brought to life the nostalgia and warmth of eating in a restaurant through the final colour grade, film treatment and use of natural textures throughout. Produced documentary-style, the video content intersects narration from each merchant with visual imagery, which presented the merchants’ stories to viewers in an authentic and personal way.

“Shop Small delicious. Nights In is a true demonstration of our continued backing of small businesses. Restaurants and bars are doing it tough right now, so we’re excited to launch this content campaign, as part of Shop Small, bringing our card members and small business customers together virtually,” said American Express vice president brand, charge card and experiences Naysla Edwards.

“When American Express delicious. Month Out was cut short due to the global pandemic and we then watched our restaurant industry close overnight, we knew we had to do something. Partnering with American Express to launch Shop Small delicious. Nights In was a natural pivot, and ensured we kept supporting these businesses by showing consumers they could still enjoy many of their favourite venues during lockdown,” said Escape editorial director, premium food & travel & editor in chief Kerrie McCallum.

This campaign forms a new partnership for Studio Messa and delicious.

“It was a great brief to partner with American Express and delicious. to highlight merchants in one of the most heavily impacted industries through this content series. With consumers spending more time online and at home, the campaign really connects these merchants with their consumers in a meaningful way,” said Studio Messa director Peter Pengly.

Using curiosity as their compass, Studio Messa creates compelling ways to engage with brands’ desired audiences through experiences, activations, creative concepts and next-generation visual moments. Having worked with clients including Nike, Canon and the National Gallery of Victoria, Studio Messa’s work resonates beyond the experience to leave an enduring impression.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: delicious, studio messa
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?