In light of Amazon’s reported launch Down Under today, Nielsen Digital Ratings data has found that 4.6 million adult Australians accessed the company’s US site during October 2017.
Australian females were slightly more likely to access Amazon’s US site (2.4 million versus males 2.1 million) but males were more engaged, spending an average of over 11 minutes per person, while females spent eight minutes on average.
According to Nielsen, Amazon was the second most accessed retail site in Australia last month, beaten by Woolworths.
Desktop was the device of choice for Australians accessing the site, accounting for 80 per cent of total time, followed by tablet with 13 per cent and Smartphone at seven per cent.
Sky News has paid green senator Sarah Hanson-young 40k to avoid a defamation case. The settlement comes, after Sky News incorrectly reported that Hanson-Young had involved her 7-year-old niece in an allegedly dangerous environmental protest. The error came from an interview between Sky News Host, Rita Panahi and Liberal Senator Johnathon Dunium Sky News Host, […]
The Victoria Government is under fire after debuting a controversial new border permit campaign aimed at keeping victoria safe from COVID-19. The ads aim to remind NSW and ACT residents, that they can’t visit Victoria without a permit – it does this unsubtly by featuring big bold red lettering that tells residents they can’t visit […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]