In light of Amazon’s reported launch Down Under today, Nielsen Digital Ratings data has found that 4.6 million adult Australians accessed the company’s US site during October 2017.
Australian females were slightly more likely to access Amazon’s US site (2.4 million versus males 2.1 million) but males were more engaged, spending an average of over 11 minutes per person, while females spent eight minutes on average.
According to Nielsen, Amazon was the second most accessed retail site in Australia last month, beaten by Woolworths.
Desktop was the device of choice for Australians accessing the site, accounting for 80 per cent of total time, followed by tablet with 13 per cent and Smartphone at seven per cent.
