Global e-commerce giant Amazon is reportedly looking to broaden its streaming services in Australia by introducing ‘Amazon Channels’ down under.
The Australian Financial Review revealed three Seattle-based executives recently made the trip to Australia to meet with local media executives.
The Amazon reps were believed to have been investigating the possibility of launching Amazon Channels in Australia, the company’s third-party video streaming service.
In the US, Amazon has generated billions by allowing Amazon Prime users to subscribe to streaming options from the likes of HBO and Showtime through Channels.
Users are charged in accordance with the streaming options they sign up for, creating a more affordable alternative to pay TV for many users.
Both Foxtel and Fetch offer similar services, however, Amazon Channels does not require any hardware, like a set-top-box.
Amazon Prime has now been available to Australians for three years.
The meetings in Australia are believed to have been with NBCUniversal, BBC and Discovery.
And while Channels would allow Amazon to increase its presence in the increasingly crowded Australian streaming market, there are a number of hurdles Jeff Bezos and Co. would have to first overcome.
Current content provider contracts are likely to have a Most Favoured Nation clause, explained the AFR, meaning the seller (eg HBO) has agreed to give the buyer (eg Foxtel) the best terms it makes available.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]