B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Amazon Unveils First Ever Physical Grocery Store (And It Looks Pretty Cool)!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Amazon Unveils First Ever Physical Grocery Store (And It Looks Pretty Cool)!
Marketing

Amazon Unveils First Ever Physical Grocery Store (And It Looks Pretty Cool)!

Staff Writers
Published on: 6th December 2016 at 9:37 AM
Staff Writers
Share
3 Min Read
SHARE

The next big thing to have Coles and Woolies shaking in their boots – Amazon’s stand-alone grocery store – has debuted with a first-ever opening in Amazon’s US home town of Seattle.

The company says it has plans to open 2000 of the stores in the next 10 years in the US and wants to expand internationally – with Australia firmly on the radar. The grocery market in the US is said to be worth $US800 billion a year (or $1070 trillion in Australian dollars).

The 1,800-square foot Amazon Go store is initially just a concept idea for Amazon employees and comes with no check-outs, all your purchases made by an app on your smartphone (which, if anything, makes the future of checkout operators look decidedly grim). The store will finally open to the general public early next year. However, some detractors argue the concept isn’t really designed for convenience but to collect a whole heap of data on you and sell you even more stuff.

Check it out below:

The idea appears to cater for busy people who want quick, ready-made meals or pick-up the bread, milk, nappies or cheese on the way home. Amazon has said all the brands will be well known and not ‘home’ brands the likes of ALDI.

Amazon Go requires shoppers to scan their smartphones when they first enter the store, and the “just walk out” technology detects when products are taken off a shelf (or returned back) and then keeps track of what’s is in your virtual cart via the app. When you’re done, the company will charge users’ Amazon.com account.

The technology used in the store is reportedly very similar to that used in driverless cars. However, reports have said during initial trials that some people were uncomfortable with the technology because they felt like they were stealing!

The company said, “Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping.”

This isn’t Amazon’s first foray into bricks and mortar stores. It has a number of physical bookstores in shopping centres and college campuses.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Digitial, Jamie Oliver, Thinktank Social, UM Melbourne
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?