B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Amazon Prime Launches Standalone Live Sports Channel In Partnership With beIN SPORTS
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Amazon Prime Launches Standalone Live Sports Channel In Partnership With beIN SPORTS
Media

Amazon Prime Launches Standalone Live Sports Channel In Partnership With beIN SPORTS

Sofia Geraghty
Published on: 11th January 2024 at 11:12 AM
Sofia Geraghty
Share
2 Min Read
SHARE

Amazon Prime seems to have its eyes firmly set on the world of live sports. After making its foray into cricket last year, the online streamer has now announced a standalone sports channel in partnership with beIN SPORTS.

beIN SPORTS  will be available to existing subscribers as a paid monthly add-on subscription at $14.99 AUD per month, with a seven-day free trial and anytime cancellation.

The add-on will give fans access to more than 3,500 live events per year, including a wide array of live and on-demand football content, including Serie A, Bundesliga, Ligue 1, the English Football League with events like the Carabao Cup, Scottish Premiership and Scottish Professional Football League, Africa Cup of Nations, and more. Fans can also watch the world’s best tennis events, encompassing the ATP and WTA Tours, and European Rugby Union.

“This new partnership with beIN SPORTS is an exciting step forward for Prime Video’s sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place,” said Hushidar Kharas, head of Amazon prime video Australia and New Zealand. “We know our Australian customers are obessed with live sport, and the add-on of beIN SPORTS via Prime Video Channels will unlock thousands of marquee events for football, tennis, and rugby enthusiasts.”

“This partnership with Prime Video Channels marks a significant milestone for beIN SPORTS as we continue to enhance the sports viewing experience for fans in Australia. Through this exciting alliance, we are not only expanding our reach but also ensuring that the sports community have unparalleled access to our premium and exclusive sports coverage,” said Mike Kerr, managing director, beIN Asia Pacific.

“We remain deeply committed to serving the passionate fans in the region and look forward to working closely with Prime Video Channels to reach new audiences and elevate engagement by providing a top-notch sports entertainment experience.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Amazon Prime, cricket, Sports
Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?