Allure Media CEO Jason Scott Exits, As Nine Merges Company With Pedestrian.TV

Allure Media CEO Jason Scott Exits, As Nine Merges Company With Pedestrian.TV

Fresh from its own merger with Fairfax Media, Nine has announced the merger of youth publisher Pedestrian.TV and Allure Media.

Pedestrian.TV will integrate Allure Media’s publishing assets including Business Insider Australia, Gizmodo, Kotaku and POPSUGAR into the Pedestrian Group.

The combined Pedestrian Group will be run by its founders, Chris Wirasinha and Oscar Martin.

As part of the changes, Allure Media’s existing operations will be restructured, with Allure CEO Jason Scott (pictured above) – who has held the role for more than five years – leaving as the two businesses combine operations.

This change has led to a number of redundancies within Allure Media, the majority within support functions across the business. These redundancies are some of the 92 that Nine flagged as a result of its merger with Fairfax.

Staff in the combined business will be co-located in Pedestrian.TV’s new Surry Hills offices from January 2019.

Allure Media was owned by Fairfax Media prior to its merger with Nine, while Pedestrian Group is fully owned by Nine.

Wirasinha said: “The past 13 years have been a wild ride for Pedestrian and we’re pumped to welcome Allure Media into the family to create a clear publishing leader for marketers wanting to target young Aussies.

“The Allure brands provide global insights combined with highly targeted and loyal local audiences around premium categories including business, technology, gaming, entertainment, fashion and beauty.

“The combination of the brands alongside Pedestrian’s existing commercial relationships that include Tinder and Big Flick Energy, and our new exciting TV partnership with 9Go!, will give advertisers unprecedented opportunities to reach more Millennials and Gen Zers than ever before.”

The announcement comes shortly after Nine revealed its new-look sales structure, along with three leadership changes to its news and current affairs teams.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]