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Reading: Allen’s Partners With Ghost Festival’s Giant Trick Or Treat
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B&T > Marketing > Allen’s Partners With Ghost Festival’s Giant Trick Or Treat
Marketing

Allen’s Partners With Ghost Festival’s Giant Trick Or Treat

Staff Writers
Published on: 14th October 2024 at 8:45 AM
Edited by Staff Writers
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Get ready for the sweetest Halloween. Allen’s is bringing the fun to Australia’s first Halloween festival – Ghost Festival – with the Allen’s Giant Trick or Treat event. Taking over The Rocks on Saturday, November 2nd and Sunday, November 3rd, Allen’s Giant Trick or Treat will create an unforgettable experience for lolly lovers.

The 20 hours of adventure will transform The Rocks into a treasure hunt of sweet surprises where participants can follow a mapped trail through iconic spots and collect sweets from six participating retailers. With Allen’s iconic classics like Snakes Alive and Killer Pythons, parents are invited to unwrap the fun this Halloween with their families.

EVENT DETAILS

Allen’s Giant Trick or Treat at Ghost Festival

When: Saturday, November 2nd and Sunday, November 3rd
Time: From 10 AM to 8 PM
Where: Ghost Festival, The Rocks, Sydney
Starting Point: Info Booth at Ghost Festival
Tickets: 5,000 FREE tickets available daily. Reserve yours online and choose your time slot. Participants under 18 must be accompanied by an adult and will receive a special group wristband.

Trick or Treat Highlights Include:

Ghostly encounters at The Rocks: Set against the eerie backdrop of one of Australia’s most haunted historic areas, this Trick or Treat will be unlike anything seen before.
A world of sweet imagination: Enjoy the best of Allen’s lollies—from Killer Pythons to Strawberries and Cream, there’s a favourite for everyone
Fun for everyone: Whether you’re an avid Halloween lover, a first-timer, or just someone looking for some sweet fun, Allen’s Giant Trick or Treat promises laughter, excitement, and unforgettable moments for all.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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