Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
SHARE
THIS



Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival.

Alive Events have pioneered the virtual space for the last decade, since launching the world-first interactive wine tasting & master class for Coonawarra Estate in 2010, which was webcasted live across five Australian capital cities reaching over 700 guests and 12,000 glasses of wine!

Since the introduction of the virtual and hybrid experience back then, Alive have developed a creative and sophisticated alternative to ‘webinars’ with a fully realised, immersive content platform called ‘Alive TV’. With the need for marketing & event executives to transform in-person events to a virtual and engagement driven format this year, thus officially launching their new brand ‘Alive TV’.

“While our capacity to transition physical offerings into a virtual experience was established long before 2020, we’ve created virtual world firsts for our clients through our premier offering Alive TV, enabling our clients to be in the front row of any event, anywhere, anytime,” said Ant Hampel, Alive Event Agency CEO.

Rather than being restricted to a specific platform, host or studio – this bespoke offering tailors events with a focus on optimising the viewer experience and engagement, including; live and pre-recorded content, global access, portable TV studios brought to live by Alive’s broadcast team, cost effective delivery and creative real life experience blended with enhanced visual content – and measurable outcomes.

The last month saw Alive transition the world first virtual roadshow event program for Luxottica’s store managers to create ‘Optical TV’, incorporating host Jacinta Tynan to seamlessly guide the guests through each segment. With the vision to create a TV show within a studio environment, Luxottica’s 2020 business update allowed for live guest speakers like Layne Beachly, greater control of quality & production through virtual breakout rooms by state, as well as a live Q&A to an executive panel which ensured consistent audience engagement. This was the first time in Luxoticca’s history that ALL Australia & NZ’s global heads have been in the same space at the same time.

Brickworks sought to premier their multiple product launches through the ‘Alive TV’ offering which saw high-end motion graphics enhance live presentations, guest speakers and bespoke segment transitions from host to brand partner. Brickworks even underscored the event with a live fundraising platform! This B2B experience was curated using Alive’s on-site design studios broadcasted live to the Brickworks team and their business associates, which delivered high engagement, branded sponsorship opportunities and a larger guest list than originally possible, which exceeded overall expectations for the client.

Most recently recently, Alive TV transitioned traditionally live Annual International Rose Garden Festival into a world first virtual immersive experience to be enjoyed on any device from the comfort of the attendees couch. With workshops, virtual stallholders, live talks and a 360-degree rose garden tour – Alive TV ensures that the experience is everything when creating compelling, memorable relationship between business and audience within a set period of time.

Please login with linkedin to comment

alive

Latest News

Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]

Digitas Creates Its Own Flavour With Data Driven Beer
  • Marketing
  • Media

Digitas Creates Its Own Flavour With Data Driven Beer

Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]

Afterpay’s New Study Shows How Next Gen Aussies Are Feeling About Post-Lockdown Life
  • Marketing

Afterpay’s New Study Shows How Next Gen Aussies Are Feeling About Post-Lockdown Life

As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]

Come From Away Reopens In Sydney!
  • Media

Come From Away Reopens In Sydney!

Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate
  • Media

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate

Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]

Enero’s Q1 Revenues Soar 22.6%
  • Advertising
  • Marketing

Enero’s Q1 Revenues Soar 22.6%

B&T's unsure if Enero boasts Champagne clients on its books, but the corks should be popping on these bubbly numbers.

Vevo Launches New App On Fetch TV
  • Marketing
  • Media

Vevo Launches New App On Fetch TV

Music video network Vevo is for the groovers, the chanteuses, the karaoke kings and the hairbrush mime artists.

Media Chiefs Dissect 10’s Upfronts
  • Media

Media Chiefs Dissect 10’s Upfronts

Judging by this, media bosses liked what they saw from 10's Upfronts. They were ecstatic that Rove wasn't returning.

by B&T Magazine

B&T Magazine
Diversity, Tech And Influencers At The Heart Of Are Media’s TRENDtalks: Beauty
  • Media

Diversity, Tech And Influencers At The Heart Of Are Media’s TRENDtalks: Beauty

The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]

Podsights Report Finds iHeartPodcast Network Performs Above Global Measurement Benchmarks
  • Marketing
  • Media

Podsights Report Finds iHeartPodcast Network Performs Above Global Measurement Benchmarks

Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]

Microphone in front of the sound mixer and computers in broadcasting radio studio. New radio station studio.
  • Advertising

Metropolitan Commercial Radio Ad Revenue Up 12.7% In September

Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]

GAMURS Group Appoints Alex Walker To Lead Content Across Asia Pacific
  • Media
  • Technology

GAMURS Group Appoints Alex Walker To Lead Content Across Asia Pacific

GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]