Alice Manners To Step Down From Her Role At IAB Australia

Alice Manners To Step Down From Her Role At IAB Australia

Alice Manners, CEO of IAB Australia has announced her intention to step down from her role as CEO of IAB Australia to take up a new role in Perth.  Her tenure at IAB Australia will end in May.

Commenting on Manners’ departure, Ed Harrison, chairman of IAB Australia said, “Alice’s contribution to the industry has been immense. She has driven substantial change for both the Association and our industry, delivering a suite of initiatives which have contributed to the ongoing health and growth of the digital advertising ecosystem.

“On behalf of the board, I would like congratulate Alice on her many achievements. She leaves the IAB in great shape and well positioned to face the future.”

Manners joined IAB Australia in mid 2013 with a remit to empower the media and marketing industry to thrive in the digital economy.  Her ‘big tent’ transformation strategy has seen IAB Australia grow and broaden its membership and stakeholder base, while adapting to the rapidly changing digital advertising landscape, particularly in the area of mobile.

Manners was instrumental in creating the Ad Tech Advisory Council and Agency Advisory Group, as well as establishing a Mobile Centre of Excellence.  She also facilitated the audience measurement tender process and reappointment of Nielsen as the preferred supplier.

Manners will end her time with the IAB on a high, having launched the all-important Digital Ratings Monthly, delivering global audience measurement best-practice and providing local publishers, advertisers and agencies with greater understanding of online audiences.

IAB Australia will commence a search for a replacement immediately and Manners will assist the Board during a transition period.

 




Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]