Alibaba Group has welcomed seven leading Chinese e-commerce influencers to Australia to endorse the nation’s products and lifestyle to Chinese consumers.
The tour, supported by brands Swisse, Sanitarium, Brown Brothers, Mackas Beef, and Sanofi Consumer Healthcare, will be documented on Chinese social media platforms Weibo and Youku, and is designed to create higher demand for local exporters.
The seven influencers have been picked from Alibaba Passport (APASS), a more than 100,000-strong member group of greatly active Chinese consumers who spend more than US$35,000 across Alibaba’s platforms yearly.
The APASS members are also joined by major online personalities, Anthony and Adam&Eve, who each have around three million followers on Weibo, and Chinese supermodel and designer, Mary Ma.
Throughout the 11-day tour of Australia, the influencers will visit the Brown Brothers winery in Victoria’s King Valley, and receive a product introduction to Nutri-Brex.
The tour will also include visits to Macka’s Australian Black Angus Beef facility near Newcastle, Ostelin on the Gold Coast, Swisse in Melbourne and a lunch hosted by Alibaba ambassador and founder of Jessica’s Suitcase Tmall Global store, Jessica Rudd.
Maggie Zhou, managing director of Alibaba Australia and New Zealand, said that the tour is a chance to showcase the country’s world-class lifestyle to their strongest asset, China.
“Chinese shoppers are very interested in what celebrities and influencers are buying, what they are doing, what they are eating, and what they wear,” she said.
“People also want to try new brands and have someone they know recommend it to them. This is part of a broader desire for lifestyle changes in China, which Australia can be at the heart of.”
APASS member Qing Cheng said the way Chinese consumers learn about brands and shop has been completely revolutionised by the internet.
“From halfway across the world, you can now understand where a product is sourced, how it is made and which of your favourite celebrities use it,” he said.
“Increased knowledge has led to a thirst for quality, and visiting Australia this week will let me report back to my followers on which brands are innovating and offering something unique.”
In another step in the evolution of Val Morgan Outdoor (VMO), the NSW sales team has been consolidated into one team that now looks after all three business verticals – VMO Shop, VMO Active and VMO On-The-Go. To reflect the changes, VMO are proud to see two young team members progress into leadership positions. Both […]
The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person, Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed. Despite restrictions easing in many states, more than a third of women (35%) […]
Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. F elix is an exciting new brand born out of the newly merged TPG/Vodafone entity, TPG Telecom Limited. The merger of TPG and Vodafone in June this year created the […]
In this opinion piece, Shopify Plus APAC Director Shaun Broughton focuses on actions marketers can take to better understand their customer base and leverage learnings from success stories like Peter Sheppard and Aje during the pandemic on how to pivot and demonstrate agility in this fast-paced market… November is going to be one of the […]
Mission Australia’s new Christmas appeal highlights the pressures faced by Australia’s hidden homeless, people who are pushed into homelessness through no fault of their own, with a core message that every Australian should have a safe home. The fundraising campaign asks the community to donate to Mission Australia so the charity can support vulnerable individuals […]
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]