Alibaba Promotes ‘Brand Australia’ With First-Class Customer Tour
Alibaba Group has welcomed seven leading Chinese e-commerce influencers to Australia to endorse the nation’s products and lifestyle to Chinese consumers.
The tour, supported by brands Swisse, Sanitarium, Brown Brothers, Mackas Beef, and Sanofi Consumer Healthcare, will be documented on Chinese social media platforms Weibo and Youku, and is designed to create higher demand for local exporters.
The seven influencers have been picked from Alibaba Passport (APASS), a more than 100,000-strong member group of greatly active Chinese consumers who spend more than US$35,000 across Alibaba’s platforms yearly.
The APASS members are also joined by major online personalities, Anthony and Adam&Eve, who each have around three million followers on Weibo, and Chinese supermodel and designer, Mary Ma.
Throughout the 11-day tour of Australia, the influencers will visit the Brown Brothers winery in Victoria’s King Valley, and receive a product introduction to Nutri-Brex.
The tour will also include visits to Macka’s Australian Black Angus Beef facility near Newcastle, Ostelin on the Gold Coast, Swisse in Melbourne and a lunch hosted by Alibaba ambassador and founder of Jessica’s Suitcase Tmall Global store, Jessica Rudd.
Maggie Zhou, managing director of Alibaba Australia and New Zealand, said that the tour is a chance to showcase the country’s world-class lifestyle to their strongest asset, China.
“Chinese shoppers are very interested in what celebrities and influencers are buying, what they are doing, what they are eating, and what they wear,” she said.
“People also want to try new brands and have someone they know recommend it to them. This is part of a broader desire for lifestyle changes in China, which Australia can be at the heart of.”
APASS member Qing Cheng said the way Chinese consumers learn about brands and shop has been completely revolutionised by the internet.
“From halfway across the world, you can now understand where a product is sourced, how it is made and which of your favourite celebrities use it,” he said.
“Increased knowledge has led to a thirst for quality, and visiting Australia this week will let me report back to my followers on which brands are innovating and offering something unique.”
Please login with linkedin to comment
Brand Australia Brown Brothers FIFA Mackas Beef Sanofi Consumer Healthcare Struggle Street weibo WildCard ChallengeLatest News
Val Morgan Outdoor Promotes Kristie Barnfather & Alex Anthony To Leadership Positions
In another step in the evolution of Val Morgan Outdoor (VMO), the NSW sales team has been consolidated into one team that now looks after all three business verticals – VMO Shop, VMO Active and VMO On-The-Go. To reflect the changes, VMO are proud to see two young team members progress into leadership positions. Both […]
Virtual Working Preferred, But Real-Life Socialising Favoured: Are Media Survey
The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person, Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed. Despite restrictions easing in many states, more than a third of women (35%) […]
This Is Flow Wins TPG Telecom’s Felix Mobile
Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. F elix is an exciting new brand born out of the newly merged TPG/Vodafone entity, TPG Telecom Limited. The merger of TPG and Vodafone in June this year created the […]
How Retail Marketers Can Prepare For The November Sales Season
In this opinion piece, Shopify Plus APAC Director Shaun Broughton focuses on actions marketers can take to better understand their customer base and leverage learnings from success stories like Peter Sheppard and Aje during the pandemic on how to pivot and demonstrate agility in this fast-paced market… November is going to be one of the […]
Mission Australia’s Christmas Fundraising Appeal Urges Community To Support Hidden Homeless
Mission Australia’s new Christmas appeal highlights the pressures faced by Australia’s hidden homeless, people who are pushed into homelessness through no fault of their own, with a core message that every Australian should have a safe home. The fundraising campaign asks the community to donate to Mission Australia so the charity can support vulnerable individuals […]
Seven’s Upfronts: No More Plate Of Origin Or Pooch Perfect, The Olympics Is A Go, Plus An Enhanced Data Play!
It's your complete guide to Seven's Upfront; as CEO James Warburton announces new alloys & double muffler for his Audi.
Women’s Agenda To Launch New Women’s Health News Hub
A Women’s Health News Hub launches & reportedly won't be carry articles relating to the prostate or testicular health.
“Deeply Flawed”: Google Responds To DOJ Lawsuit
Google labels the DOJ lawsuit "deeply flawed". Surely, adding in "you bastards" too would've given it even more oomph.
People Are Calling This The Greatest McDonald’s Ad Ever!
B&T's labelled this "the greatest Macca's ad ever". And that's quite a call given Hamburglar, Grimace & Mayor McCheese.
Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
“She Sacked Me!”: Roxy Jacenko Reveals SAS Australia Ended Her Relationship With Candice Warner
Sure, B&T's year-long investigation into the poo jogger may be on hold, but we're still first with all your Roxy news.
How 2020’s Black Friday Will Be Like No Other
If there was ever a time to buy more shit you don't really need (airport duty frees aside) it's gotta be Black Friday.
Each Of Us Must Contribute Beyond Our Own Patch, Says Women in Media’s Bobbi Mahlab
If there's a "wise owl" in media it's Bobbi Mahlab. That's not to suggest she's a solitary, nocturnal bird of prey.
M&C Saatchi Promotes ECD Duo To Creative Directors To Lead Tourism Australia Business
There's a lot more to an Aussie tourist ad than just Uluru, the Barrier Reef & the Opera House. Not much more, however.
High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues
If there's an indiscretion guaranteed to go viral in a nanosecond it has to be "masturbation", "Zoom call","colleagues".
Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations
Bottle shop ads are much like toilet paper or toothpaste ads, we'd still buy the stuff regardless if they advertised.
Lions Live Set To Launch Second Young Lions Live Award Brief
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine Share Rare Dead Heat
SAS proves that having lived in the street to a cousin of a D-grade celebrity is enough to get you on a reality TV show.
Are Australian Brands Missing A Subscription Opportunity?
This expert says there are top lessons in Walmart's subscription model. And not just its batshit crazy customers either.
Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking
Nick Emery's conduct has been labelled "inappropriate & offensive", but as you'll read here, it's also riotously funny.
HT&E Appoints Angela Ewers As New Chief People Officer
HT&E announces chief people officer who's job description doesn't include lifelike sex dolls or any other non-people.
Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season
On the upside, cancelling Xmas is top news for turkeys. On the downside, it's bad news for drunken sex with a colleague.
Russian Successfully Meddles In The New Zealand Election In Hilarious Campaign Via The Sweetshop
In what could arguably be the first time in B&T's publishing history, we're bringing you a "hilarious" election ad.
Pause Fest To Return In 2021 As Online Event
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Nine Director Of News Darren Wick Charged With Drink-Driving, Blowing Over Four Times The Legal Limit
In news that will shock absolutely no one, someone in the media industry has been revealed as having an alcohol problem.
Shutterstock Adds Editorial Video Service
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth
It's time to get on the "data revolution" that doesn't entail overthrowing the Tsar or guillotining the Royal family.
Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via 89 Degrees East
Sure, let's not forget HSC students in this CV-19 world, but let's not forget schoolies week ecstasy dealers either.
Breeders Choice Encourages People To Choose Better With Campaign Via The Sister & Mother Tongue Agency
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
