B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Alexa Reads Scarlett Johansson’s Mind In New Amazon Super Bowl Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Alexa Reads Scarlett Johansson’s Mind In New Amazon Super Bowl Ad
AdvertisingTechnology

Alexa Reads Scarlett Johansson’s Mind In New Amazon Super Bowl Ad

Staff Writers
Published on: 9th February 2022 at 8:00 AM
Staff Writers
Share
2 Min Read
SHARE

We’ve all been there, those eerie moments where our various devices present us with a situation so serendipitous, it’s as though our minds are being read.

The singularity’s covert existence has often been debated and pondered over by the likes of conspiracy theorists, stoners, crypto bros, and habitual listeners of The Joe Rogan Experience.

Now it seems marketers, and big tech itself, have also clued in to these digital age anxieties, with Amazon’s commercial for the upcoming Super Bowl broadcast showcasing a couple grappling with a loquacious and psychic Alexa operating system.

The couple, played by Scarlett Johansson and real-life husband, Colin Jost, are shown enjoying Alexa’s capabilities, which includes chilling wine and closing blinds before the Super Bowl game.

However, Alexa literally begins reading their minds, resulting in some hilarious moments – Alexa orders mouth wash after Jost innocently turns away from his wife’s mouth; Alexa sets a reminder for Jost to fake his own death after he shows polite interest in Johansson’s one-person show; Alexa plays Fleetwood Mac’s “Little Lies” after Johansson ensures her hubby filming sex scenes are “the worst”.

Naturally, the couple conclude that it’s “probably better” Alexa can’t read her users’ minds.

The ad – which Jeff Bezos himself introduced on Twitter – marks the seventh year Alexa has made a Super Bowl commercial appearance.

Last year’s commercial saw Alexa take the form of Hollywood hunk, Michael B. Jordan, who became Alexa’s human embodiment, much to the delight of the ad’s female protagonist, and the amusing chagrin of her husband.

A 60-second spot of Amazon’s “Mind Reader” commercial will air during the Super Bowl LVI broadcast on Monday, February 13.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Alexa, Amazon, Super Bowl
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?