Relying on the internet to help you build a marketing campaign for your brand might be a tad dangerous and a somewhat ill-thought-out idea, but ALDI decided to try it anyway.

The supermarket has offered the cruel world of the internet the opportunity to completely mess with them via a new ‘fill in the blanks’ social media campaign.

Look upon it and shudder:

And, as can be expected, Twitterers have been unforgiving.

@ALDIAustralia Frenulum al dente.

— The Doctor (@oncomingspork) January 29, 2016

.@ALDIAustralia the bitter tears of a social media idea gone wrong

— Wolf Cocklin (@wolfcat) January 29, 2016

@ALDIAustralia diarrhea

— Adam Stagg (@adamjstagg) January 29, 2016

Here’s some free advice, @ALDIAustralia. Don’t have a marketing strategy that makes your product a question in Cards Against Humanity.

— Ky Low-rent (@jurassic_snark_) January 29, 2016

@ALDIAustralia has anyone said ‘your mum’ yet?

— not your real dad (@TheWrongNoel) January 29, 2016

@ALDIAustralia Maybe ask the guys over at #yourtaxis how this could end up

— Caroline Duncan (@whatsthestoryAU) January 29, 2016

It’s not even that anyone dislikes @ALDIAustralia really. Their social media manager just put out a sign that said “open for trolling”

— Asher Wolf (@Asher_Wolf) January 29, 2016

Pretty sure ALDI Australia’s social media intern is about to get fired. https://t.co/hDKFzszt9x pic.twitter.com/eXdIYsbCU3

— Gavin Fernando (@GavinDFernando) January 29, 2016