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Reading: ALDI Didn’t Think Through Its Latest Social Media Campaign
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B&T > ALDI Didn’t Think Through Its Latest Social Media Campaign
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ALDI Didn’t Think Through Its Latest Social Media Campaign

Staff Writers
Published on: 1st February 2016 at 10:29 AM
Staff Writers
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Relying on the internet to help you build a marketing campaign for your brand might be a tad dangerous and a somewhat ill-thought-out idea, but ALDI decided to try it anyway.

The supermarket has offered the cruel world of the internet the opportunity to completely mess with them via a new ‘fill in the blanks’ social media campaign.

Look upon it and shudder:

9754e4badb8de2fe6001ef5cf33125d5

And, as can be expected, Twitterers have been unforgiving.

@ALDIAustralia Frenulum al dente.

— The Doctor (@oncomingspork) January 29, 2016

.@ALDIAustralia the bitter tears of a social media idea gone wrong

— Wolf Cocklin (@wolfcat) January 29, 2016

@ALDIAustralia diarrhea

— Adam Stagg (@adamjstagg) January 29, 2016

Here’s some free advice, @ALDIAustralia. Don’t have a marketing strategy that makes your product a question in Cards Against Humanity.

— Ky Low-rent (@jurassic_snark_) January 29, 2016

@ALDIAustralia has anyone said ‘your mum’ yet?

— not your real dad (@TheWrongNoel) January 29, 2016

@ALDIAustralia Maybe ask the guys over at #yourtaxis how this could end up

— Caroline Duncan (@whatsthestoryAU) January 29, 2016

It’s not even that anyone dislikes @ALDIAustralia really. Their social media manager just put out a sign that said “open for trolling”

— Asher Wolf (@Asher_Wolf) January 29, 2016

Pretty sure ALDI Australia’s social media intern is about to get fired. https://t.co/hDKFzszt9x pic.twitter.com/eXdIYsbCU3

— Gavin Fernando (@GavinDFernando) January 29, 2016

ALDI Australia has since deleted the Tweet online after the Twitter trolls jumped on the bandwagon.

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TAGGED: Advertising Standards Bureau, fairtrade, Mark Blair, Social Media, The Smith Family, Thinktank Social
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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