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Reading: Akubra & Stetson Drop Partnership With Hat Store Over Plans To Sell ‘Not Vaccinated’ Star Of David Patch
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B&T > Marketing > Akubra & Stetson Drop Partnership With Hat Store Over Plans To Sell ‘Not Vaccinated’ Star Of David Patch
Marketing

Akubra & Stetson Drop Partnership With Hat Store Over Plans To Sell ‘Not Vaccinated’ Star Of David Patch

Staff Writers
Published on: 10th June 2021 at 11:44 AM
Staff Writers
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An Iconic Nashville hat store has found itself in hot water after its owner planned to sell what has been labelled an anti-semitic clothing item.

According to the original social media post by HatWRKS, Star of David patches with the words ‘not vaccinated’ on them were initially going to be sold for $5 dollars a pop, with plans to also sell the design on trucker hats. 

The store rightfully received instant and widespread backlash, with many people labelling the post anti-semitic.

This is Gigi Gaskins of TN based “HatWrks”. 6 million men women & children were brutally murdered because they were Jewish and 600,000 Americans suffered & died horribly of CoVid. Gigi tried to make a buck off of their deaths while mocking it. I hope her selling days are over. . pic.twitter.com/eRxbgb85OC

— katherine ✌🏻❤️🎸🌎🧚🌺🌼💔🆒 (@katherineOma) May 31, 2021

Dear #hatwrks, please understand that it's not cancel culture that has come to bite you in the ass. It's the consequence of being willfully ignorant enough to even try to equate the Holocaust to getting vaccinated; that's all on you. #hatwrksnashville pic.twitter.com/D3QwXZI6tC

— jen and tonic 🍹 (@NerdGirlJen) June 5, 2021

Iconic Australian brand Akubra and their US partner Stetson have pulled their hats from the store in response.

“The views and content shared by HatWRKS in Nashville are repugnant and have no place in an inclusive society,” Akbura said in a statement.

“We will no longer be supplying this business with our hats.”

Kangol Headwear and Tula Hats have also severed ties with the small business.

https://twitter.com/Interface_x1/status/1399468461932400646

According to Slate, a group of protestors gathered outside the store to protest. One sign said: “The Holocaust is not a marketing op.”

HatWRKS owner Gigi Gaskin has since taken to Instagram to apologise.

“In no way did I mean to trivialise the Star of David,” she said.

Gaskin followed that post up by explaining that she was “willing to put her business on the line to stand up for freedoms that we still have in our country”.

 

View this post on Instagram

 

A post shared by hatWRKS (@hatwrksnashville)

Gaskin later posted and asked why Instagram didn’t just block the original post on HatWRKS’ page to begin with, and added that she has not sold a single badge, even though many people have enquired about them.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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