Australian ideas and innovation company, AKQA, were a force to be reckoned with at Cannes, bringing home a total of 10 Lions.
Their tally included one Grand Prix, two Gold, four Silver, and three Bronze Lions.
Check out the outstanding works that left their mark at the International Festival of Creativity:
“Never Done Evolving” for Nike
Awarded:
- Digital Craft Grand Prix
- Silver Lion for Innovative Use of Technology
- Bronze Lion for Data Storytelling
- Bronze Lion for Use of Influencers
Tim Devine, executive innovation director of AKQA, described to B&T: “AKQA and Nike transformed every tennis enthusiast into a data scientist, making the deep analysis of Serena Williams’ legendary career accessible and engaging. It’s more than a revolution; it’s a new form of spectatorship that turns fans into analysts and storytellers.”
“Transparency Card” for Congresso’s em Foco
Awarded:
- Gold Lion for Curation of Data
- Gold Lion for Social Purpose
- Silver Lion for Creative Data, Use of Real Time Data
- Silver Lion for Direct, Use of Real Time Data
- Bronze Lion for Product Innovation
According to Devine, “the Transparency Card is a powerful example of radical civics. Giving people real-time notifications of how their tax dollars are being spent by those in power, leads to increased scrutiny of government spending and a more informed citizenry. Every democracy will have a Transparency Card in the future.”
