Akcelo Launches Innovative Game Experience Platform For Tribeca Festival

Akcelo Launches Innovative Game Experience Platform For Tribeca Festival
B&T Magazine
Edited by B&T Magazine



Akcelo has launched an innovative gaming experience to showcase Tribeca’s Official Selections and celebrate the inaugural Tribeca Games Award at this year’s Tribeca Festival.

The world-renowned festival, formerly the Tribeca Film Festival, has curated a list of eight Official Selections, honouring ‘an unreleased game for its potential for excellence in art and storytelling.’

Wanting to deliver a high-quality, remote experience, where users around the world can demo the unreleased games on their own personal computers, organisers engaged the Australian-headquartered brand experience and innovation company Akcelo and its recently launched Canada-based office.

Partnering with US tech company Parsec, a remote interactive streaming technology enabling users to experience a hands-on demonstration of the Tribeca Games Official Selections, was created. The Tribeca Festival is among the first to utilise Parsec’s recently launched API, creating a branded and bespoke experience for game fans that does not sacrifice performance or require additional hardware or upgrades.

Supporting the seamless experience, Akcelo also built the Tribeca Games website, which includes streaming of special events and showcases the Official Selections.

“We wanted to ensure game players and creators had a unique and intimate experience with each of the games in our first full lineup of Official Selections,” said Casey Baltes, vice president of Tribeca Games.

“Akcelo in partnership with Parsec have enabled us to offer just such an experience.”

Users can register for a demonstration by visiting the Tribeca Games site, picking a game, a date and time slot. They then download the Parsec app and create an account. On the reserved date and time, attendees will receive an active link to play the demo.

Aden Hepburn, CEO of Akcelo added, “Tribeca Festival is recognised as one of the world’s leading festivals in film, experiential, AR and activations and we’re delighted to work with them to launch the inaugural Tribeca Games which celebrates the best of interactive storytelling and artistry in games. Just as films for the festival get screenings, we wanted to create a similar experience for the eight curated and unreleased games, allowing users around the world to demo them seamlessly and on their own devices.”

Jason Carnew, Akcelo Canada managing partner said: “working alongside Parsec, we have co-created a scalable platform where the creative expression of these brilliant game developers can be enjoyed by all.”

“The Tribeca Festival is the first to use the tech in this way, but its application for other festivals or gaming companies wanting to share their passion and work to audiences across the globe is considerable.”

The Tribeca Games program runs from June 11-20 and the Official Selections include highly anticipated titles including, Harold Halibut by Slow Bros.; Kena: Bridge of Spirits by Ember Lab; Lost in Random by Zoink Games; NORCO by Geography of Robots; Sable by Shedworks; Signalis by rose-engine; The Big Con by Mighty Yell; and Twelve Minutes by Luis Antonio.




Please login with linkedin to comment

Akcelo tribeca games

Latest News

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon
  • Opinion

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon

In this opinion piece Sabri Suby, founder and head of growth at King Kong, shares his opinion on speculation that the Australian government could ban TikTok. I’m not surprised some Australian politicians are jumping on the bandwagon as the US currently considers banning TikTok. Liberal senator James Paterson has said that the platform is unsafe […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
  • Marketing

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors

Tennis legend, former World No. 1 and seven-time grand slam singles champion John McEnroe has joined forces with Forex (FX) and Contracts for Difference (CFD) broker Pepperstone. Lead image: Tamas Szabo, Pepperstone Group CEO and John McEnroe McEnroe joins Australian and current World No. 9 Alex de Minaur in Pepperstone’s stable of stars, with the […]

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
  • Advertising

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities so advertisers can sponsor content from any member – not just employees – to enable brands to amplify a diverse range of influential, trusted, and expert voices and member posts on the platform. 73 per cent of decision-makers say that an organisation’s thought leadership […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]