Air New Zealand Unveils ‘Kiwi-As’ Safety Video

Air New Zealand Unveils ‘Kiwi-As’ Safety Video
B&T Magazine
By B&T Magazine



Air New Zealand’s homegrown safety video It’s Kiwi Safety has launched today.

The safety video is backed by the soundtrack It’s Kiwi a remake of the popular RUN-DMC song It’s Tricky and In the Neighbourhood by Sisters Underground, produced by Josh Fountain of Auckland’s Golden Age Studios.

It’s Kiwi Safety is the largest scale safety video Air New Zealand has ever produced, with a 600-strong cast.

The video stars well-known Kiwi actor Julian Dennison, local musicians Kings, Theia and Randa as well as talent from 30 community groups across the country, including the Rewa All Stars dance crew from Auckland, surf lifesavers from Dunedin, curlers from Maniototo in Central Otago and the Mosgiel Brass Band.

The safety video was filmed at various New Zealand locations in Auckland, Wellington, Dunedin, Balclutha, Hokitika, and Naseby in Central Otago.

It also features a number of Air New Zealanders including cabin crew, pilots, engineers, loaders and airline staff from Dunedin Airport.

Air New Zealand general manager global brand and content marketing Jodi Williams says this new safety video celebrates New Zealanders in a fun and energetic take on the airline’s famous safety videos.

“It’s Kiwi Safety is all about celebrating great Kiwi talent and the diverse groups which make up New Zealand, as well as a number of fantastic locations.

“We know this video will make people proud to be New Zealanders – but will also showcase our unique Kiwi culture to the world.”

“We’ve never had so many people in one safety video before or filmed in so many locations. It’s also been great to change up our formula and do a safety video in the style of a music video.

“We’re sure everyone is going to love the remixed track It’s Kiwi – while at the same time getting our key safety messages.”

Air New Zealand’s safety videos have collectively generated more than 157 million views online to date along with significant international media exposure.

It’s Kiwi Safety is the 18th safety video where the airline has taken a creative approach.

The new safety video can be viewed here and will be rolled out across the airline’s fleet from today.

To celebrate its latest safety video Air New Zealand has also released its November Kia Ora in-flight magazine with six different covers to showcase a number of the safety video’s stars.

This is the first time in the magazine’s history the monthly publication has been released with six different covers.




Please login with linkedin to comment

air new zealand kia ora safety video

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]