Startup Dome has been chosen to represent Australia in the Red Bull Basement competition in Tokyo.
Founded by Sophie Greiner (22) and Bella Filacuridi (25), Dome is a podcast analytics & community platform that provides hosts with exclusive listener engagement data and AI-powered insights to create cut-through content and highly engaged audiences.
These insights are drawn from engagement within the Dome app and enable hosts to make data-driven content decisions to grow and retain listenership. For listeners, it provides a dedicated space to connect with fellow fans through listener-driven discussion features that spark meaningful conversation and responsive feedback loops.
Greiner studied law, communications, and Chinese at the University of Technology Sydney, while Filacuridi is currently a product strategist at Accenture Song, specialising in customer experience design and digital products.
Red Bull Basement is an annual global competition that empowers innovative thinkers to develop and launch ideas. People around the world have submitted their ideas, and winners from each country have been selected. Winners from each country will gain mentorship and a chance to network with industry leaders at the World Final in Tokyo in December.
“While the [podcast] industry soars to a $130 billion valuation, it has seen exponential growth and investment in the production and distribution of podcasts, yet the most critical factor for success—the listeners—remains underserved,” the pair told Red Bull.
“This is where the industry falls short; poor engagement analytics, tedious feedback loops and limited discoverability – leaving listeners scattered across a whole range of social media platforms.
“Dome changes that, and we’re the first to do it. We bring community to the core of the podcasting ecosystem, providing hosts with unparalleled audience intelligence to guarantee relevant and cut-through content.
“Our AI, uniquely trained on Dome’s community data, delivers unmatched insights by analysing listener interactions, discussions, and feedback—unlocking perspectives and trends that were previously unattainable.
“Our vision is to grow Dome into a leading force in the podcasting industry and beyond. Podcasts are no longer just a medium for entertainment—they are shaping elections, driving cultural movements, and sparking meaningful conversations that carry profound weight in our world. As one of the most powerful tools for fostering dialogue and healthy debate, podcasts have the potential to unite and inspire, and Dome seeks to amplify that potential.”
