B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AI Has Put World In Danger, But We Might Take Ads: OpenAI’s Sam Altman
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > AI Has Put World In Danger, But We Might Take Ads: OpenAI’s Sam Altman
Technology

AI Has Put World In Danger, But We Might Take Ads: OpenAI’s Sam Altman

Tom Fogden
Published on: 17th May 2023 at 11:30 AM
Tom Fogden
Share
3 Min Read
SHARE

Sam Altman (pictured), chief executive of OpenAI, the company behind ChatGPT, has told US legislators that artificial intelligence will cause “significant harm to the world” without urgent regulatory intervention.

However, Altman said that the firm would not rule out running ads on its service in the future despite his preference for a subscription-based business model.

“My worst fear is that we, the field, the technology, the industry, cause significant harm to the world,” Altman said.

“If this technology goes wrong it can go quite wrong, we want to work with the government to prevent that from happening.”

Of particular concern for Altman was generative AI’s ability to interfere with democratic processes, saying he was “nervous about it and a “significant area of concern” that needed rules and guidelines.

Senator Mazie Hirono said “In the election context, for example, I saw a picture of former President Trump being arrested by NYPD and that went viral,” she said, and pressed Altman on whether he would consider that faked image harmful.

Altman said that creators should make clear whether an image was generated rather than real and suggested that, in general, the US should consider licensing and testing requirements for the development of AI models.

Section 230, the clause in America’s Communications Decency Act 1996 that limits the liability of online publishers for content posted by users, was also up for debate at the hearing. Altman said that a new regime was needed in the era of AI.

“How we want to come up with a liability framework there is a super important question,” he said.

He also said that companies should have the right to say whether they wanted their data used for AI training, an idea that has garnered some backing from new media bigwigs in Australia and the US. Nine’s Mike Sneesby recently said that he wanted the News Media Bargaining Code to be expanded to cover AI companies.

On the question of advertising, Altman said he “wouldn’t say never” and that for some customers for whom there is no other way to access its services, it might be a plausible solution. However, he added that he “really like[s]” having a subscription-based model.

Of course, OpenAI is already in the advertising business to some extent. The company’s software has been integrated into Microsoft’s Bing search engine, which is already serving contextual and keyword-based adverts on the back of user inputs.

As it stands, ChatGPT is free to use though users may subscribe to the more powerful ChatGPT Plus system for US$20 per month (AU$30 per month). Google’s Bard AI system, meanwhile, is already serving ads.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: OpenAI, Sam Altman
Share
Tom Fogden
By Tom Fogden
Follow:
Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

Latest News

Fans Drive Webby Win For Aussie Podcasters Toni & Ryan
14/05/2025
United Airlines Helps Get Queensland’s Newest Marathon Off The Ground
14/05/2025
Music’s New Era Is Intimate, Personal & Fan-Driven, Brands Need To Keep Up
14/05/2025
That’s So Brat: Gen Z & Millennials Drive Aussie Business Start-Ups
14/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?