Independent PR agency Agent99 has extended its remit with integrative global healthcare brand SFI Health.
After successfully winning the PR account for Flordis KeenMind, a product focussed on cognitive health, earlier this year.
Flordis has tasked Agent99 with formulating a digitally-led PR strategy for their menopause products Flordis Femular and Femular Forte.
The products in the portfolio are clinically proven non-hormonal phytotherapeutic formulations that provide relief for a range of menopause symptoms.
Agent99 will be heading up all PR efforts for Femular in the lead up to World Menopause Day this October.
The campaign will involve a range of digital activities, including the development of a digital content hub for women experiencing menopausal symptoms, along with a range of activities that will drive awareness and traffic.
Jocelyn Carswell, head of marketing for Flordis ANZ, said: “The Agent99 team really impressed us with their creativity and tenacity in a highly complex and regulated sector for the KeenMind project, and so we felt very confident that they could continue this momentum in the women’s health space.
“Their proven track record in the industry will no doubt continue to create high impact results for all our Flordis brands.”
Agent99’s director and founder Sharon Zeev Poole, said: “We’re delighted to be working with the Flordis team once again on a project that we hope can have a highly positive impact on many women’s lives.”
This integrated approach will be in partnership with Orchard, and Ubiquity Lab to drive awareness for the Femular range across multiple channels.
