Afterpay’s New Study Shows How Ys And Z Aussies Are Feeling About Post-Lockdown Life

Afterpay’s New Study Shows How Ys And Z Aussies Are Feeling About Post-Lockdown Life
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns.

From hitting restaurants, cafés and pubs and jetting off overseas, to starting new careers and finding love, the Afterpay Lockdown Liberation is a comprehensive study that uncovers the mindset and behaviours of young Australians over the last 20 months as well as their hopes, dreams and fears as we enter a restrictions-free future.

What’s first? After being stuck inside for several months, Gen Z and Millennial Aussies are celebrating by dining (and drinking) out, with half (49 per cent) looking forward to getting boujee at a restaurant and café, while a third (36 per cent) will be hitting up the pub.

In-store shopping (42 per cent) is also high on the agenda, as well as personal care appointments (34 per cent), as they adjust to life outside of lounge and activewear. The back-at-it list The Next Gen are also setting sights on getting back to paused experiences, with travelling overseas and holidaying remaining on the 2022 bucket list for almost half (45 per cent).

Music gigs and festivals (47 per cent) are other top choices that young Aussies can’t wait to dive back into, followed by sporting events (35 per cent), the theatre (32 per cent) and big cultural events like Mardi Gras (33 per cent).

While more than 1 in 10 (15 per cent) can’t wait for a good, old-fashioned pub quiz! Love in lockdown Perhaps the hardest part of lockdown for many single Next Gen Aussies has been the barriers to finding love and starting new relationships.

Post-lockdown, young Aussies are getting their “swipe” on by prioritising dating more (26 per cent) in hopes to find the love of their life (23 per cent), while 1 in 5 (20 per cent) are looking to date more casually. New career, who this? Work – and working from home – has been tricky for most Aussies over the last 20 months, with 1 in 5 (22 per cent) saying that the pandemic delayed their search for a new job.

For many the pandemic has been an eye-opening experience, with more than half (55 per cent) of Next Gen Aussies realising they want to change careers, and a third (32 per cent) learning they need more work-life balance.

Despite the turbulent times, over half (52 per cent) of Next Gen Aussies reached their savings goal during the pandemic, with 4 in 5 (82 per cent) becoming more conscious of their finances since COVID-19 and 18 per cent started to budget for the first time.

Mental health has become a priority for the majority (82 per cent) of Gen Z and Millennial Aussies, who have become more aware of their own mental health since March 2020, while almost half (45 per cent) believe placing more importance on their own mental health has been their biggest lesson over the last 20 months.

Sabina Read, psychologist and social commentator, unpacked how the trends reflect our outlook for the future.

“Over the last 20 months Australians have been under an enormous amount of pressure due to COVID-19 and the uncertainty it brought, from not being able to see friends and family, to work and money stresses and having to literally put our lives on hold,” she said.

“With all Australians looking forward to being reunited with family and friends once more, it’s no surprise that Next Gen Aussies are focusing on those aspects of life that feel the most normal; dining out, live entertainment and travel. While it’s important to look forward, it’s essential we take stock of the lessons we learnt around mental health and work-life balance into the future to help shape a healthier and happier future for all Australians.”

Katrina Konstas, EVP, country manager at Afterpay said, “With cities around Australia set to open up again in the coming weeks, we commissioned this new study to determine how Next Gen Australians are going to kickstart their lives again and reset their goals and ambitions for 2022 without restrictions.

“The Afterpay Lockdown Liberation Study highlights those aspects of life that Aussies have missed the most, the parts we haven’t missed, and the changes that we would like to keep moving forward, providing a clear indication of what Aussies would like the ‘new normal’ to look like as they press play on their lives.”

Further key findings include:

  • Lockdown hobbies: During isolation, over a third tried out a new exercise routine (36 per cent) or took up DIY around the house (34 per cent), while almost a quarter (24 per cent) learnt a new skill such as a language
  • 2022 Me: 1 in 5 (22 per cent) Gen Z and Millennial Aussies are looking forward to focusing on themselves and smashing goals they weren’t able to due to lockdowns
  • Post-Covid worries: Almost half (49 per cent) are worried the world will never return to the way it was, while 1 in 5 (22 per cent) are worried about the pressures of keeping up with social commitments as restrictions ease
  • Office politics: A quarter (24 per cent) of Next Gen Aussies believe their ideal working situation is being in the workplace fulltime, with over half (53 per cent) admitting they have missed seeing their colleagues more than they expected.

Please login with linkedin to comment

Afterpay consumer behaviours lockdown next gen consumers

Latest News

Microsoft Says Cannes In Cairns Is Worth Its Salt
  • Media

Microsoft Says Cannes In Cairns Is Worth Its Salt

Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]

by B&T Magazine

B&T Magazine
DesignCrowd Registers One Million Global Users
  • Media

DesignCrowd Registers One Million Global Users

Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]

The Chiefs & Optus Renew Gaming Partnership
  • Campaigns
  • Technology

The Chiefs & Optus Renew Gaming Partnership

The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel
  • Advertising

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel

During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]

IAS Enhances Context Control For Advertisers And Publishers
  • Advertising

IAS Enhances Context Control For Advertisers And Publishers

Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]

Picture of a crowd of people holding and raising rainbow flags, symbol of the homosexual struggle, during a gay demonstration. The rainbow flag, commonly known as the gay pride flag or LGBT pride flag, is a symbol of lesbian, gay, bisexual and transgender (LGBT) pride and LGBT social movements. Other older uses of rainbow flags include a symbol of peace.
  • Opinion

Where Did All The Rainbow Flags Go?

This adlander muses over brands ditching the rainbow flag. Or, has it merely been usurped by the fossil fuel flag?

Opinion

by B&T Magazine

B&T Magazine
Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta Works With Now We Collide To Champion Aussie Small Businesses
  • Campaigns
  • Technology

Meta Works With Now We Collide To Champion Aussie Small Businesses

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]