The Melbourne Fashion Festival (MFF) has announced that Buy Now Pay Later company Afterpay will be the Presenting Partner of MFF’s Digital Runway series.
The Digital Runway series is part of the ten-day Fashion Festival, which is celebrating its 25th year. It will be held from the 11-20th March 2021.
The aim of the Digital Runway series is to appeal to fashion consumers, allowing them to connect with brands and shop the runway. Each runway has been filmed in accordance with COVIDSafe guidelines advised by the Government and feature some of Melbourne’s most iconic locations. It has been produced by InDIGITAL, who previously produced runways from Burberry, Tom Ford, Zimmermann, and more.
Each runway will feature a range of established and up-and-coming designers.
Runway One on March 13 will showcase A.BCH, búl, E Nolan, HoMie, jac + mooki, Kalaurie, KUWAII, MNDATORY & Ngali.
Runway Three on March 16 will feature MATICEVSKI, Paolo Sebastian and Steven Khalil.
Runway Five on March 18 will showcase Auteur Studio, COMMAS, ESSE, Jacinta James, Joslin and MATIN.
MFF CEO Graeme Lewsey said, “as creators of the See Now Buy Now event format, and owners of the Shop The Runway trademark, it is MFF’s core purpose to drive return on investment and retail outcomes for Australian designers and retailers.
This purpose has never been more critical than it is now as we navigate the future of our industry and support the economic and creative recovery of Victoria, sustaining its reputation as a cultural and fashion capital.”
Nick Molnar, Co-founder and Co-CEO of Afterpay said, “as the global leader and innovator of the retail payments space, we have a shared vision of supporting the Australian fashion industry’s recovery and delivering immensely satisfying, accessible, and relevant fashion to the public, online and instore, at any time.”
The Digital Runway will be free events, available to stream anywhere in the world, and consumers will be able to shop the runway with Afterpay, splitting purchases into four fortnightly payments.
Tickets to the Melbourne Fashion Festival can be purchased here.
