B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AFL Welcomes Colgate As An Official Partner With The Help Of Wavemaker
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > AFL Welcomes Colgate As An Official Partner With The Help Of Wavemaker
Media

AFL Welcomes Colgate As An Official Partner With The Help Of Wavemaker

Staff Writers
Published on: 6th May 2020 at 8:08 AM
Staff Writers
Share
4 Min Read
SHARE

Media, content and technology agency Wavemaker has brokered a category first partnership between Colgate-Palmolive and The Australian Football League (AFL)

Colgate has signed on as an Official Partner of the AFL and AFLW, becoming the Official Smile of the AFL, and as a supporting partner of the NAB AFL Draft and NAB AFL Auskick program.

At the heart of the partnership is a shared belief that all Australians deserve a future they can smile about, and Colgate’s support of the AFL provides its players, from grassroots to the elite levels of the game with the courage and inspiration to create positive action in their lives.

Whilst the game is built on strong emotion, nothing unites fans more than the remarkable stories that emerge from within its community, bound together in times of adversity as well as triumph. Colgate ambassadors Tayla Harris and Eddie Betts embody the spirit of the new partnership, regarded as leaders amongst their communities who both remain focused on the betterment of themselves in order to positively influence others.

In a moving content piece, Harris shares her personal story which showcases how she has embraced her inner optimist to break through boundaries and overcome adversity to achieve her goals as a professional athlete. Harris’ mission has been to inspire positive action within the wider football community and has left a legacy for women and girls for years to come.

AFL General Manager of Commercial, Kylie Rogers, said that the football community shares an extraordinary sense of togetherness and resilience.

“We’re thrilled to announce Colgate as an Official Partner of the AFL, and during times such as this, Colgate’s commitment to supporting the AFL community is a great boost to our industry,” said Ms. Rogers.

“While we aren’t currently playing football, Colgate’s commitment demonstrates how positive action can have a tremendous impact, and the belief in our code becomes a vehicle to amplify the positive sentiment amongst the many Australians we connect with every day.”

Anthony Crewes, Marketing Director of Colgate said, “Colgate is honoured to partner  with the AFL. We are particularly proud to be able to share stories from within its community, of resilience, optimism, and hope. 

“The AFL unites so many communities, and we are passionate to help them reach their potential by providing pathway support and sharing the stories of the game’s role models with fans by celebrating how they Smile Strong.” 

Alexia Antonis, Business Director, Content & Partnerships at Wavemaker, said: “It’s been an honour to align two power brands with similar values and to work in close collaboration to create a unique partnership that has meaning and purpose, especially during a time when Australians need it most. We look forward to working in partnership and in inspiring AFL communities to #SmileStrong”

Colgate, in partnership with the AFL, looks forward to bringing optimism into the lives of fans and football communities throughout the 2020 Toyota AFL Premiership Season suspension and beyond as the Official Smile of the AFL.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AFL, colgate, wavemaker
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?