Official Timekeeper of the AFL, Tissot Australia, has launched a number of initiatives to celebrate the 2014 Toyota AFL Finals Series and leverage its partnership with the AFL.

Headlining the activity will be a Tissot Grand Final countdown clock unveiled by finals contenders Dyson Heppell and Drew Petrie, which will live in Federation Square in Melbourne for the duration of September.

Heppell and Petrie will continue the Tissot September activity, joining other AFL players by wearing a classic Tissot timepiece to the AFL’s night of nights, the Brownlow Medal.