Richmond Football Club’s Norm Smith medallist, Dustin Martin, has collaborated with Kennedy to promote the watchmaker’s line of luxury watches.
Martin will feature in pictures as part of a Kennedy campaign, with posters displayed prominently outside the MCG and the centre of Melbourne to celebrate his 250th game.
Wearing a different watch in each image, Martin appears alongside four of the brand’s watches: the Panerai Submersible, the Piaget Polo, the IWC Schaffhausen Pilot’s Watch, and the Jaeger-LeCoultre Polaris.
In addition, each image features words that both describe the character of the watch and reflect Martin’s personality, according to Kennedy: he is part Enigma, part Iconoclast, a Performer under pressure and always an Individualist.
Kennedy chief marketing officer Bettina Pidcock said this campaign captured “the essence” of Martin as an “enigmatic superstar”.
“These distinctive watches are incredible masterpieces that reflect elements of who Dustin is,” Pidcock said.
“The beautifully shot images reflect Dustin’s qualities and these in turn show something about his character through the watches he’s wearing.
“At Kennedy, we believe that the watch you wear says something about you. We’re all complex characters, and different watches help to reflect different dimensions of ourselves.
“Perhaps people who see these images, might see a little of themselves.”
This is the second Kennedy campaign in which Martin has featured.
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