AFL Lands $2.5 Billion Monster Deal As Rupert Declares Total War On The NRL (And Channel Nine)

AFL Lands $2.5 Billion Monster Deal As Rupert Declares Total War On The NRL (And Channel Nine)
SHARE
THIS



It was only 20 short years ago – 18, in fact – way back in 1997 when News Corp attempted to buy the rights to the NRL in what became known as the disastrous Super League era that came close to destroying the game.

Fast-forward to 2015 and it’s abundantly clear the Murdoch clan have swapped allegiances and are now fair-square in the AFL trenches. And the Australian football codes will never be the same again.

Yesterday’s announcement that News Corp and its pay TV subsidiary Foxtel had lashed-out $2.5 billion for the rights to the AFL until 2022 was not only the biggest sports rights deal in Australian history, it was a clear “f@ck you” to the NRL and Nine’s David Gyngell who’d jumped into bed together last Monday for a similar time and all for the (now paltry sum of) $925 million.

As reported by B&T; News, the Murdochs, Foxtel, Ten and everybody else left out of the Nine/NRL deal announced last week were beyond livid and got their revenge yesterday. And in spades.

News is reportedly so furious about the NRL deal it has already threatened to turn its league-loving tabloids in Sydney and Brisbane – The Daily Telegraph and The Courier Mail – into proxy AFL mouthpieces. Although, how you’ll convert league-infatuated audiences is an entirely different matter altogether and any move could seriously backfire on already struggling print circulations. It could also prove very good news for the unaligned Fairfax Media.

That said, on yesterday’s announcement – that included Rupert himself perched at the press announcement of the mega deal – News organs were already trumpeting that “Aussie Rules” would be “his company’s preferred choice among the nation’s codes”.

If that doesn’t spell war and a pending great big mega media stink between Nine and News, Foxtel and Seven then nothing does. (Kerry Stokes’s Seven West Media was also part of yesterday’s AFL threesome alongside News and Foxtel.)

985024-160fa63e-4588-11e5-973c-16f10a4fdabf

(Above: AFL chief Gillon McLachlan, Seven’s Kerry Stokes, AFL Commission chairman Mike Fitzpatrick and News Corp executive co-chairman Rupert Murdoch yesterday’s AFL rights announcement. Image sourced from News Corp media.)

To show that the great man and News patriarch, Rupert Murdoch, was not only pissed being ignored in the NRL deal he fronted yesterday’s $2.5 billion announcement to declare that his media organisations had “always preferred Aussie Rules”. A strange summation indeed considering most of his print and websites in NSW and Queensland virtually ignore the game entirely. And, of course, 1997’s ill-fated Super League fiasco.

“We’ve always believed this is the premium code in Australia – it’s the national game,” Murdoch said, although no journalist in the room probed the 84-year-old on the words to Up There Cazaly.

“We’re also committing all our platforms to support the AFL in every state.

“We believe in the strength of the game and we’re doing everything we can to make it stronger,” he continued in what many may see as a veiled warning that he’s very determined to see league become a very second-tier sport in this country,” Murdoch said.

Yesterday’s monster deal – which the AFL has already admitted it may have trouble spending – will see Foxtel, Seven and Telstra each air games. Free-to-air network Seven will reportedly get at least three live games while the AFL has already said it will go head-to-head with Nine if it attempts to broadcast live NRL games in its AFL heartland.

It has also been reported that the AFL Grand Final will now be held on a public holiday in Melbourne.

Despite snaring close to a billion in the Nine deal, the NRL is yet to secure a pay TV deal with Foxtel. It is believed that league bosses want $800 million-plus over the four years (or even more now the AFL deal has been announced); however, the News-owned Foxtel may be reluctant to spring that for three reasons. One: it got ignored in the NRL deal. Two: Nine has stitched-up many of the live games and all the digital streaming rights. Three: the Foxtel coffers aren’t likely to be bulging following yesterday’s AFL announcement.

The NRL may not have got the best deal, but it appears its fans will be less likely to have to pay to watch games. After all, when someone springs $2.5 billion then someone has to pay for it! And if it’s not advertisers then it will be pay TV subscribers.

All nine AFL games will be broadcast live across the Seven Network, Foxtel and Telstra streaming services each week, AFL chief Gillon McLachlan said.

 

Please login with linkedin to comment

Advertising Standards Bureau Emaling talkback The Bastion Group

Latest News

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

V Energy Brings Back The Bugs In Fresh New Campaign, Via Clemenger BBDO Sydney
  • Advertising
  • Campaigns

V Energy Brings Back The Bugs In Fresh New Campaign, Via Clemenger BBDO Sydney

V Energy Drinks are serving up a big dose of the positive feels the world needs right now, with a new campaign from Clemenger BBDO Sydney. Moving away from the traditional association of energy drinks and extreme sports, the relaunch campaign spreads positive energy instead, with the tagline ‘Can you feel it?’. The campaign sees […]

Hamish Blake And Andy Lee Renew SCA Partnership
  • Media

Hamish Blake And Andy Lee Renew SCA Partnership

SCA has confirmed a new long-term partnership with the most loved and enduring entertainment duo in the country, Hamish Blake and Andy Lee. It will see the pair continue to produce their hugely successful weekly podcast, Hamish & Andy, alongside new seasons of Hamish & Andy’s Remembering Project that will be initially published exclusively on LiSTNR from 2022. Hamish & […]

RMIT Students Discover The Importance Of Teaching To Learn
  • Opinion

RMIT Students Discover The Importance Of Teaching To Learn

In this guest post, RMIT advertising student Perri Kapnias (main photo) lays out some innovative plans that can help likeminded ad aspirants land the first killer job… My name is Perri Kapnias, and I am a 20-something advertising student. Like almost everyone else on the planet, I scroll through social media every day. I am […]

Opinion

by B&T Magazine

B&T Magazine
HootSuit Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

HootSuit Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuit, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]

MyDeal Appoints Ryvalmedia As Agency Partner
  • Marketing
  • Media

MyDeal Appoints Ryvalmedia As Agency Partner

Ryvalmedia has announced its appointment as SEM and performance media agency partner for MyDeal.com.au (MyDeal) after a competitive agency review. With work commencing in July, the remit includes SEM, digital media performance strategy, planning, trading, and implementation, with scope for data, technology, and analytics project work. Launched in 2011 and ASX listed, MyDeal.com.au is an […]

PHD Acquires Gold Mental Health First Aid Skilled Workplace Recognition
  • Media

PHD Acquires Gold Mental Health First Aid Skilled Workplace Recognition

Omnicom’s PHD has been successful in acquiring a Gold Standard Skilled Workplace Recognition from Mental Health First Aid Australia. Each year one in five Australians will experience a mental illness. For the media and advertising industry, this stat is much higher. Taking a quote from the Mentally Healthy survey “Despite this improvement, only 23 per […]

Aidan Corrigan Joins Medium Rare As Head Of Video
  • Media

Aidan Corrigan Joins Medium Rare As Head Of Video

Content Agency, Medium Rare has announced that Aidan Corrigan has joined its multimedia team as head of video. Aidan is a producer and director with extensive experience delivering award-winning content across advertising, broadcast, digital and the creative arts. A driven storyteller, he’s worked throughout Australia, North America and Europe developing and executing creative projects while […]

Wavemaker Names Susie Si As New Vodafone Lead
  • Media

Wavemaker Names Susie Si As New Vodafone Lead

Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]

Outbrain Goes Public, Making Nasdaq Debut
  • Marketing

Outbrain Goes Public, Making Nasdaq Debut

Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]

HubSpot To Support The GO Foundation As Part Of World Certification Week
  • Technology

HubSpot To Support The GO Foundation As Part Of World Certification Week

HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]

IntelligenceBank Secures $50M Investment From Five Elms Capital
  • Technology

IntelligenceBank Secures $50M Investment From Five Elms Capital

IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]

SCA Announces Ten New Dab Music Stations Via LiSTNR
  • Media

SCA Announces Ten New Dab Music Stations Via LiSTNR

Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
  • Media

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic

SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities
  • Technology

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities

Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]

London, UK - August 01, 2018: The buttons of Snapchat, Facebook, Instagram and WhatsApp on the screen of an iPhone.
  • Media

Snapchat Sees 116% Increase In Revenue

The last time B&T saw impressive increases the size of 116% was the swipe left rejections on our Tinder profile.

by B&T Magazine

B&T Magazine