Affinity Snares Former DDB Sydney TRACK Director Will Nichols

Affinity Snares Former DDB Sydney TRACK Director Will Nichols
B&T Magazine
Edited by B&T Magazine

AFFINITY has appointed former DDB Sydney Group (TRACK) Director of Strategy & Innovation, Will Nichols as the agency’s new chief strategy officer.

“At AFFINITY, we have an approach we believe is very different from anything else in the market, so it was critical we find a thinker who embodied that,” stated CEO Luke Brown.

“We’re delivering outcomes on a global scale, as evidenced by our recent recognition at the AMEs, the IPAs, the DMA Echo Awards and the Effies. Will brings the kind of commercial, collaborative and creative thinking we’ve always championed, and we’re lucky to have him. It’s taken almost a year to track him down, but it was well worth it.”

Nichols added,I’m thrilled to be joining AFFINITY. They have a unique combination of capabilities from media to data to creative and technology, but always focused on delivering business outcomes for clients. This has never been more critical than today, as brands have been so challenged by recent events.”

Nichols brings over 20 years’ experience as a digital strategist and client-side marketer from both the UK and Australia, with clients including Volkswagen, MYOB and the CBA.He’ll take up responsibility for leading the day-to-day thinking across the team under AFFINITY’s strategy-led business model, working alongside Brown and co-founder Angela Smith, who moves into the new role of Chief Brand Officer.

According to Smith, “We’ve been seeing a substantial ripple effect from the work we’re doing on the overall performance of the brands we work with. The evolution of my role is to maximise this.”

The leadership changes also see Group Media Strategist Rob Mills promoted to the Head of Digital Role.


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