AFFINITY has appointed former DDB Sydney Group (TRACK) Director of Strategy & Innovation, Will Nichols as the agency’s new chief strategy officer.
“At AFFINITY, we have an approach we believe is very different from anything else in the market, so it was critical we find a thinker who embodied that,” stated CEO Luke Brown.
“We’re delivering outcomes on a global scale, as evidenced by our recent recognition at the AMEs, the IPAs, the DMA Echo Awards and the Effies. Will brings the kind of commercial, collaborative and creative thinking we’ve always championed, and we’re lucky to have him. It’s taken almost a year to track him down, but it was well worth it.”
Nichols added, “I’m thrilled to be joining AFFINITY. They have a unique combination of capabilities from media to data to creative and technology, but always focused on delivering business outcomes for clients. This has never been more critical than today, as brands have been so challenged by recent events.”
Nichols brings over 20 years’ experience as a digital strategist and client-side marketer from both the UK and Australia, with clients including Volkswagen, MYOB and the CBA.He’ll take up responsibility for leading the day-to-day thinking across the team under AFFINITY’s strategy-led business model, working alongside Brown and co-founder Angela Smith, who moves into the new role of Chief Brand Officer.
According to Smith, “We’ve been seeing a substantial ripple effect from the work we’re doing on the overall performance of the brands we work with. The evolution of my role is to maximise this.”
The leadership changes also see Group Media Strategist Rob Mills promoted to the Head of Digital Role.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]