Italian small appliance maker De’Longhi Group has appointed AFFINITY to its $4 million Australian media account, following a three-way pitch against multinational agencies.
Besides De’Longhi, the group owns the Kenwood and Braun household appliances brands.
The two teams have immediately commenced working together, with AFFINITY to manage strategy and buying across all forms of media for all of De’ Longhi Group’s brands.
De’Longhi Group marketing director Raniero Miccoli said: “Clearly data is a major talking point in any agency selection, but for us it is important to link that to innovative thinking.
“AFFINITY demonstrated that their approach generates creative data solutions that will work.
“We feel this approach, combined with AFFINITY’s curiosity for our business and their cultural fit, makes them the ideal partner for us. We are looking forward to a fruitful working relationship.”
AFFINITY chief executive Luke Brown said: “The team at De’Longhi expressed a desire in the pitch to do things differently, and immediately started working collaboratively with us to approach their challenges in a different way.
“We are privileged at the access to data, the transparency with results, and the open communication that De’ Longhi has entrusted with us.
“In an age of so-called disruption, there are many clients asking to be different, but few who are allowed or brave enough to pursue genuinely new ways of tackling business problems.”
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]