IAB Apprehensive About Proposed Privacy Regulations

IAB Apprehensive About Proposed Privacy Regulations
SHARE
THIS



IAB Australia has released the digital advertising industry’s submission to the Government’s Privacy Act Review Discussion Paper.

In its response, IAB Australia highlighted the importance of finding the right balance between protecting individuals’ privacy and ensuring online interactions be uninterrupted. 

The IAB submission also accented consent fatigue as an issue and supported the Government’s objective of reducing the existing burden on consumers. 

However, the IAB did raise concerns about how the Paper proposed to achieve this. 

IAB Australia, CEO, Gai Le Roy (Pictured above), said, “Privacy and consumer trust are fundamental to the functioning of our industry.” 

“But, we can’t keep throwing more frequent and more detailed notices at consumers.”

She added, “If we want to be a leading digital economy and society, the law should not be restricting legitimate uses of data that are not harmful, are within consumers’ expectations and are necessary to support online business.”

“The regulatory framework should address harmful practices without slowing down the digital economy or the advertising that funds it.” 

IAB’s Overarching Concerns About Government Proposals

  • Privacy regulations should not prevent legitimate data practices that support the digital economy. 
  • The legislation should remain principles-based and ‘tech neutral’ so that it can adapt to evolving data practices over time.
  • The Australian regulatory framework should not be more restrictive than overseas jurisdictions such as the UK and the EU. This would stifle innovation and put Australian businesses at a competitive disadvantage to those based overseas.

Despite these overarching concerns, Le Roy admitted that getting the regulatory settings right would be no simple task. 

She welcomed discussion and constructive work with the Government to achieve a fit-for-purpose regulatory framework. 

This will support the Government’s Data Strategy aims for Australia to be a leading digital economy and society.

Data is a critical funding component and facilitates the internet ecosystem, enabling free content and services to be delivered to millions of people every day. 

Effective data policy will support sectors including retail, finance, automotive, FMCG, technology and real estate.

View IAB’s full submission here.

Please login with linkedin to comment

Data Gai Le Roy IAB Privacy Laws

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]