In case you missed all the glorious, if somewhat dodgy, election advertising that’s pervaded the media the last few weeks, the federal election is happening tomorrow May 18.
There has been plenty of advertisements doing the rounds in the leadup to the election, yet none of the creative agencies seem to be too keen on boasting about their creative efforts.
B&T wanted to know why agencies are hesitant to put their names to political ads, and we certainly received some very interesting responses. Is it embarrassment? Is it to remain bipartisan? Or is it simply bad for business?
The Works co-founder and creative partner Damian Pincus said it’s because political advertising is “formulaic and unadventurous”, and agencies would rather put their names to ads that express their creativity and effectiveness of their work.
He said: “If you watch TV or read a daily newspaper you couldn’t have failed to miss Clive Palmer’s United Australia Party’s near saturation of political ads. I think it’s fair to say some are just bizarre and seem to make no real point. The offerings from the other main parties aren’t much better.
“Australian political advertising is formulaic and unadventurous when compared to that done in other markets. So while there remains a malaise by the main political parties to break from the tradition of ‘attack ads’, it is not a huge surprise that agencies are reticent to put their name to the work they are producing.
“Agencies want to express their creativity and also the effectiveness of their work, but with political advertising, the way it currently is, that’s a tall order for any creative business wanting to engage with.”
DDB Sydney chief creative officer Ben Welsh said the reason creative agencies are hesitant to put their names to political ads “because it could be bad for business.”
Welsh said it could also be because political ads “tend to be advertising a dodgy product”, adding that “most of the ads are so bad, you wouldn’t want to be associated with them.”
Campaign Edge owner and executive creative director at Dee Madigan believed agencies don’t boast about their political campaigns for the simple reason they don’t want to appear partisan, or not receive any future government work.
She said: “It’s not that agencies are embarrassed to put their name to political ads, it’s that many agencies generally don’t want to do, or be seen to do, political campaigns as they are worried it precludes them from getting any future government work if they are seen as partisan.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]