Out-of-home media company Adshel has appointed Ruby Grennan as marketing and communications manager.

The appointment is part of the company’s continued investment in communicating Adshel’s market differentiation across digital innovation and custom trading options.

The role is also responsible for building awareness of recent wins such as the recent awarding of major contracts by Metro Trains Melbourne and Sydney’s prestigious Mosman council. Grennan reports to sales and marketing director, David Roddick and is effective immediately.

Grennan is a seasoned marketing leader with 20 experience developing strategies for key media brands such as the ABC, where she was marketing manager of triple j and later of the ABC Regional division. Previously she was marketing manager at Junkee Media.

Roddick said of the appointment: “Ruby has a strong track record of leveraging brand and content to deliver growth. Her background in media and storytelling are the sort of credentials we need to drive our business objectives this year.”

Commenting on her appointment, Grennan said: “I am excited to be joining Adshel at a time when it is setting itself up to deliver some ambitious plans. Adshel’s forward thinking culture and its capacity to successfully marry media, technology and content makes it a dynamic place to be.”