Ads On Wheels Recreates Dutton Ranch Vehicles For Yellowstone Via Sydney

Ads On Wheels Recreates Dutton Ranch Vehicles For Yellowstone Via Sydney
B&T Magazine
Edited by B&T Magazine



You’d be forgiven for thinking you’ve just walked past the local tavern in Darby, Montana, this month as Dutton Ranch Ram trucks lined the streets of Surry Hills to celebrate the launch of season five of Stan’s hit series Yellowstone.

Ads On Wheels Managing director Sally Waghorn said Stan is the latest in a long list of big Australian brands turning to Ads On Wheels for activation-style campaigns.

Waghorn said: “We are stoked to work with Stan and be part of the season five launch to help create significant hype for loyal fans. The full wraps will be seen across Sydney and the western suburbs over the next four weeks.

“The iconic Ram Utes are constantly driven in the show by the ranch’s cowboys and are synonymous with the show and will be instantly recognisable by fans.

“This latest campaign includes our new Ads On Wheels AMPED+ technology with partner StreetMetrics, to track and measure real impression data so we can report back to the client on the exposed audience and help them understand who has seen the Utes as they travel across the city.”

The Ads On wheels driver ambassadors attended the media launch last night at Surly’s American Steakhouse in Surry Hills.

The event was attended by VIPs, including media personalities Karl Stefanovic and Rugby League star Beau Ryan who are both massive fans of the show.

The event included authentic Yellowstone drinks, food, live music and a bucking bull.

Bernard Horan, NSW Director of Agency Sales for Go Transit Media Group, said: “It was the perfect venue to recreate the Yellowstone look and feel. The vehicles out the front were a hit, with fans and media representatives lining up for photos!”




Please login with linkedin to comment

Sally Waghorn Yellowstone

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]