You’d be forgiven for thinking you’ve just walked past the local tavern in Darby, Montana, this month as Dutton Ranch Ram trucks lined the streets of Surry Hills to celebrate the launch of season five of Stan’s hit series Yellowstone.
Ads On Wheels Managing director Sally Waghorn said Stan is the latest in a long list of big Australian brands turning to Ads On Wheels for activation-style campaigns.
Waghorn said: “We are stoked to work with Stan and be part of the season five launch to help create significant hype for loyal fans. The full wraps will be seen across Sydney and the western suburbs over the next four weeks.
“The iconic Ram Utes are constantly driven in the show by the ranch’s cowboys and are synonymous with the show and will be instantly recognisable by fans.
“This latest campaign includes our new Ads On Wheels AMPED+ technology with partner StreetMetrics, to track and measure real impression data so we can report back to the client on the exposed audience and help them understand who has seen the Utes as they travel across the city.”
The Ads On wheels driver ambassadors attended the media launch last night at Surly’s American Steakhouse in Surry Hills.
The event was attended by VIPs, including media personalities Karl Stefanovic and Rugby League star Beau Ryan who are both massive fans of the show.
The event included authentic Yellowstone drinks, food, live music and a bucking bull.
Bernard Horan, NSW Director of Agency Sales for Go Transit Media Group, said: “It was the perfect venue to recreate the Yellowstone look and feel. The vehicles out the front were a hit, with fans and media representatives lining up for photos!”
