AdRoll: Australia an 'early battleground' for retargeting leadership

AdRoll: Australia an 'early battleground' for retargeting leadership

Retargeting platform AdRoll is establishing a physical footprint in Australia with an office in Sydney and former Yahoo! member Ben Sharp as managing director.

AdRoll already has 500 Australian clients including Appliances Online and Clinique AU and offers retargeting opportunities across Google AdX, Twitter, Facebook and other display inventory sources.

The retargeting platform said the move into Australia comes at a time as growth in e-commerce, high smartphone penetration and trend towards performance driven marketing.

“In an era where Australian businesses are competing in the global marketplace a savvy retargeting strategy is business critical,” Sharp said in the release.

“Currently there is a limited choice for retargeting in Australia. No other company is able to provide the same solution for SMBs through to enterprise and agencies and for this reason we consider Australia an early battleground for retargeting leadership in APAC.”

Sydney is the second international office for AdRoll. It pushed into Europe with the opening of a Dublin office in October 2013.

AdRoll hopes to employ more than 20 staff for its Sydney office across marketing, direct sales, inside sales, account management and back office.

Sharp takes up his role as AdRoll Australia and New Zealand MD from his previous post as general manager of Vizury. Before Vizury he was co-founder and commercial director of Allure Media and spent six years at Yahoo!.

Aaron Bell, chief executive of AdRoll, said: “It’s awesome to finally launch in Sydney. Over the past year, we’ve seen Australia explode into one of the fastest growing markets with strong demand from advertisers and agencies. Establishing a local hub will allow us to provide the best support for our growing Australian customer base. Ben is one of Australia’s most experienced digital leaders with deep knowledge of the local landscape and strong relationships with agencies and brands. We’re excited to build out the AdRoll organisation around him.”




Please login with linkedin to comment

Latest News

Opinion: The Tall Poppy’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Poppy’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Poppy I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Ignite the Thrill: National Drag Racing Championship Unleashes Media Campaign Via Murmur Group.
  • Campaigns

Ignite the Thrill: National Drag Racing Championship Unleashes Media Campaign Via Murmur Group.

Australia’s National Drag Racing Championship (NDRC) has launched its latest media campaign aimed at engaging fans and building excitement ahead of the summer championship series, via Murmur-Group. The campaign is the first to market since Murmur was appointed to the business earlier this year. Spread across OOH, Radio, Programmatic, Youtube, Meta and BVOD, the campaign […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

In-House Agency Council Research Report: 78% Of Marketers Wow Work With An In-House Agency
  • Marketing

In-House Agency Council Research Report: 78% Of Marketers Wow Work With An In-House Agency

The In-House Agency Council (IHAC) has partnered with Kantar to publish its ‘2023 In-House Agency Landscape Report’, APAC’s only research report focussed on the state of the in-house agency model. The new research follows on from the IHAC’s first study released in August 2021 and aims to provide a current take on the country’s in-housing […]

JOLT Launches Industry First In-App Advertising Solution
  • Advertising

JOLT Launches Industry First In-App Advertising Solution

JOLT, Australia’s third-party verified, sustainable digital-out-of-home and electric vehicle charging network, today announced the launch of a first-to-market product that enables brands to further engage with high-value audiences with its new in-app advertising solution. The first of its kind in Australia’s media industry, this solution provides an unparalleled one-to-one connection with customers, whilst charging their […]

Ideally Nabs Simon Gawn From Denomination
  • Marketing

Ideally Nabs Simon Gawn From Denomination

Customer insights platform, Ideally, has expanded its regional footprint as part of its ambitious growth strategy, announcing the appointment of Simon Gawn to lead Australian operations. Ideally appoints Gawn on the back of exponential growth since launching in August this year, already boasting a strong and established Australian-based client roster. Gawn’s immediate remit is to capitalise on Ideally’s significant growth opportunities in Australia, a market five times larger than New Zealand.

Man of Many Welcomes Naman Singh & Alex Martinez
  • Media

Man of Many Welcomes Naman Singh & Alex Martinez

Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]