Dentsu Aegis Network has announced the promotion of Adrian Roeling to the role of president, Amplifi ANZ. Roeling assumes his new role from Monday 13 November.

Previously National managing director for Dentsu Mitchell, Roeling will lead Amplifi ANZ and its constituent parts including the investment team, product and partnerships team, Amnet (programmatic) and The Story Lab (premium entertainment content).

Roeling will lead Amplifi into its next phase, as it grows from 100 to around 300 people following the centralisation of media investment and implementation planning into a Centre of Excellence.

Already a member of Dentsu Aegis Network executive leadership team, Roeling will continue to report to Simon Ryan, CEO Dentsu Aegis Network, who will assume executive responsibility of Dentsu Mitchell until a new leader is appointed.

Speaking of the appointment, CEO of Dentsu Aegis Network ANZ Simon Ryan said, “This is a significant appointment for Adrian and for the Group, giving recognition to his commitment to several transformational projects, including the rebranding of Mitchells, Dentsu Mitchell and the centralisation of our media investment teams into Amplifi.

“A highly respected and inclusive leader, Adrian is the perfect person to lead Amplifi through its next phase of growth, ensuring Amplifi continues to deliver value and innovation to our clients through collaboration and partnership with our brands.

“We also appreciate that a replacement for Adrian at Dentsu Mitchell is a critical appointment, which is why we have already commenced an extensive global search.”

Roeling added, “I’ve worked in the media industry through some of its most significant transformations and I know there are many more exciting changes to come. There has never been a better time to take up the mantle as President of Amplifi and I am proud to be leading the team responsible for making the most of these opportunities.”

Amplifi is the media investment arm of Dentsu Aegis Network globally. Its aim is to create value for clients, media owners and the Group by delivering an uplift in media performance across TV, print, digital, audio and OOH. Amplifi works with all Dentsu Aegis Network brands and markets to deliver media investment expertise to clients.