Adobe’s MD On Why Celebrating International Women’s Day Is Important

Adobe’s MD On Why Celebrating International Women’s Day Is Important
SHARE
THIS



International Women’s Day is right around the corner, and here at B&T, we think it’s a pretty important day to celebrate. That’s why Adobe has partnered with us to throw our very own International Women’s Day Lunch filled with some of the most inspiring women around.

An Ode to Mentors is an initiative of B&T’s Changing the Ratio – a bold new initiative to continue our mission of making equality and inclusion the norm in Australia’s communications industry and beyond.

Suzanne Steele (pictured below) is the managing director of Adobe Australia and New Zealand, and said the company decided to partner with B&T on the lunch because they want to celebrate women, and they “can’t think of a better time than International Women’s Day” to do so.

8769-Retouched-2

“As an industry, we have to look critically at ourselves and what we can do to move the needle, and this meeting of the minds is a great way to support the movement of developing female leaders in the creative industry.”

And Steele had quite a bit to say on why it’s so important to celebrate International Women’s Day, and women overall.

“Stereotypes are everywhere and, as a result, the tendency to pigeonhole people into specific boxes is a common occurrence. The danger is when people let these stereotypes define who they are.

“Research suggests that girls as young as six years old believe a stereotype that men are smarter than women. That kind of misperception can carry on through a lifetime, and put boundaries on personal and professional potential,” Steele said.

“According to a recent study by The Agency Circle, in Australia, only 29 per cent of creative and design roles in Australia are occupied by females. An even smaller percentage reflects women in leadership roles.

“In honour of International Women’s Day, I’m excited to celebrate women who are shattering stereotypes by making waves in the creative industry.

These leading female executives have forged their own path, and are an inspiration to all that we should not let stereotypes define us,” she added.

And at Adobe, women are given a fair shot as the company make strong advancements towards equality. The company has recently pledged that in 2018, it will achieve gender pay parity between men and women. Globally.

They’ve also undertaken the increasingly popular decision to no longer ask potential candidates their salary history during the application process – to prevent continuing wage gaps that may have existed in their prior roles.

“Our organisation thrives when our people find balance between their work, interest and family lives, therefore we always look for ways to recognise and reward employees,” Steele said.

“There are also opportunities to participate in programs that support a diverse workforce, such as the annual Adobe & Women Leadership Summit where we bring together our employees to connect, learn, and focus on personal and professional growth.”

This International Women’s Day lunch will bring together a string of executives and their mentors – and is a step towards shattering stereotypes in today’s creative workforce.

Steele also said that Adobe offers a ton of development programs and benefits designed to support and celebrate a diverse workforce.

“Our focus is to create a workplace where employees can grow their careers in an inclusive environment that embraces difference, including community building, training and internal awareness-building and family-friendly benefit policies.

“One recent significant benefit was our enhanced parental leave policy in Australia, providing 26 weeks of paid-time off for primary caregivers,” she said.

But although partnership on an International Women’s Day Lunch is a show of support for women in the industry, Steele said more can – and needs to be – done.

“More than just celebrating achievements by women, I think it boils down to how we, as an industry, need to set an example for others to follow, and support the movement to shatter stereotypes,” she said.

“This starts inside the organisation, by building inclusive cultures where all employees have equal opportunity to get hired and advance, and have the resources to succeed.”

Early-bird tickets are still on sale for Changing the Ratio! Click here to secure your spot.

 

 

Please login with linkedin to comment

Adobe an ode to menors changing the ratio international women's day

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]