In case you missed it, Adobe has just splashed out $1.7 billion to acquire ecommerce solution provider Magento, effectively making it the only organisation with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey.
“Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable,” Adobe’s VP of digital experience, Brad Rencher, explained.
So if ever you needed an excuse to demand your boss let you attend Adobe’s Symposium in Sydney Wednesday 15 and Thursday 16 August, surely this is it!
Still not sure you’ll get accounts across the line when it comes to signing off the measly price of your ticket?
Well consider the theme of the event: customers expect amazing experiences. And you’re the one who will make them. Because you are an experience maker – a rock-star marketer or creative professional who knows the power of the experience economy.
So, if you want to engage with your customers at a deeper level and create unbelievable experiences, then join us. Become an experience maker.
And then, of course, there’s the headline speakers.
Here’s just a sample of some of the people you could expect and bear in mind there’s more people to be announced.
Known for delighting audiences with smart, fascinating and truly original content, Tim Urban is the creator of the popular Wait But Why blog and presenter of the most-watched TED talk of 2016 – Why We Procrastinate – which reached ten million views in its first year.
Tim’s Wait But Why blog has topped 10 million unique visitors during peak months and attracted thousands of patrons, including famous fans like Tesla CEO Elon Musk, TED Curator Chris Anderson and Twitter co-founder Evan Williams.
Tim synthesizes complex concepts and presents them in a humorous, highly entertaining and memorable way, with his stick figures, caricatures and self-depreciating presenting style.
At Adobe Symposium, Tim will keynote on Innovation: AI Revolution & the Road to Superintelligence with an element of his most-watched TED Talk of 2016: Why Procrastinators Procrastinate: The Never-Ending Battle in Our Heads.
Cindy Gallop, marketing maven, has 30 years of experience in brands, marketing and entrepreneurialism. One of the top 100 influential women in advertising, accomplishments include:
Worked at Ted Bates, JWT and GGT before joining Bartle Bogle Hegarty (BBH) London to run global accounts Coca-Cola, Ray-Ban and Polaroid.
BBH Asia-Pacific, where she ran the Levi’s Asia-Pacific business. Moving to New York to start up BBH in the US.
Digital and internet tech entrepreneur. Launched MakeLoveNotPorn at TED 2009. Launched MakeLoveNotPorn TV & published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as a TED e-book available on Amazon and iTunes.
Cindy’s 30 years of experience in brand building, marketing and entrepreneurialism, combined with a razor-sharp analytical mind, wide-ranging business experience, future-forward approach to technology, a compellingly charismatic presence and a uniquely inspirational approach, equip her perfectly to address the theme of leadership and inventing the future across a range of business sectors.
Vince Frost is the founder and executive creative director of Frost*collective, Sydney.
Before starting Frost* Design in London in 1994, Vince was the youngest Associate Director at Pentagram. In 2004, he relocated to Sydney and, as Executive Creative Director of Frost*collective, has lead a wide range of projects for clients such as Deutsche Bank, Qantas, Frasers Property and the Sydney Opera House.
Vince is an Executive Committee member of D&AD, a member of AGI (Alliance Graphique Internationale, Switzerland) and a Honourary Fellow of ISTD (International Society of Typographic Designers, London). He has received numerous creative awards from D&AD, Art Directors Club (New York and Tokyo), The Society of Publication Designers New York and AGDA Australia.
For more on Adobe’s Symposium in Sydney on August 15-16, visit here. Register before 15 June 2018 and save up to 25% off the full conference ticket price
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]