Media and marketing agency Frontier Australia has announced the appointment of Vanessa Starr (lead image) as its new head of client service.
The new role, which comes on the back of a bumper year for the agency with significant client growth, has been created to further strengthen Frontier’s overall client offering.
Starr will be responsible for overseeing key client partners, managing the agency’s Account Services team, and ensuring innovation and best-in-market strategy and implementation is delivered across the business.
Starr comes to Frontier with extensive experience in media and marketing for a range of high-profile brands across multiple sectors, including automotive, beauty, QSR, entertainment, apparel and FMCG.
She was previously the senior manager for Media and Effectiveness at Hyundai Australia, and the group director for global media agency Initiative, where she was part of the team named as finalists in the 2017 B&T Awards and the winner of the 2017 MFA Awards for work with Hyundai, in partnership with Ansible.
Starr has also had director stints at other agencies including MediaCom, ZenithOptimedia and Carat Australia.
Frontier Australia managing director, Dan O’Brien, said Starr would be an invaluable addition to the team.
“Vanessa’s extensive experience in working both on the client and agency side will be invaluable in ensuring our agency continues to provide genuine value for our clients. She understands what it takes to deliver sustained business growth, and her measured, insightful approach will drive excellence at all levels. We are thrilled to have Vanessa strengthen the ranks at this exciting time for Frontier,” he said.
“2022 has been a big year for the Frontier business with a number of new client wins and, of course, our inclusion into Havas’ Edge Performance Network, the largest, full-service performance marketing group in the world.”
Commenting on her appointment, Starr said she was delighted to be joining the Frontier team.
“Leveraging my experience across both the client and agency sides, I am looking forward to continuing what has always been Frontier’s mission: growing our clients’ business and having a materially positive impact on their success”
Starr’s appointment is effective immediately.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]