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Reading: Ad Revenue Hits $2.2bn For Aussie News Media Sector
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B&T > Advertising > Ad Revenue Hits $2.2bn For Aussie News Media Sector
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Ad Revenue Hits $2.2bn For Aussie News Media Sector

Staff Writers
Published on: 1st May 2017 at 9:36 AM
Staff Writers
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Australia’s news media sector has reported $2.22 billion in advertising revenue for the 12 months to March, according to the latest News Media Index (NMI).

Digital news media revenue saw a 6.2 per cent rise during the March 2017 quarter, while print declined by 14.7 per cent, largely driven by the ongoing reduction in media agency bookings over the period.

Print revenue, however, continues to account for around 77 per cent of total ad revenue for the news media sector.

NEWS MEDIA INDEX BY MEDIA TYPE
Q3, FY2016 Q3, FY2017 % change (YOY)
Total industry $535m $480m -10.3%
Print $413m $352m -14.7%
Digital $105m $112m 6.2%
NIMs $16m $15m -6.2%

 

The latest data shows premium news media websites attracted less than 10 per cent of the total programmatic ad market’s revenue in the March quarter, despite reaching 70 per cent (13 million) of Australians aged 14 years and over each month.

NewsMediaWorks chairman Michael Miller said the NMI results supported advertisers’ growing concerns regarding programmatic placement of ads.

“With advertisers airing brand safety concerns relating to inappropriate ad placement via programmatic, it is worrying to learn that a vast majority of programmatic advertising is still being placed on unsafe ad networks and questionable long-tail sites, many with ineffective or non-existent editorial standards and environments,” he said.

“News media’s mass-reaching print and digital offering continues to give advertisers the confidence that their messages are being published in premium, brand-safe environments where consumers value and trust the content.

“We call upon advertisers to reconsider whether the short-term results delivered by low-quality digital environments are actually causing long-term harm to their brands.”

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TAGGED: News Media Index, NMI
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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