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Reading: Ad For Pregnancy Test Featuring Heavily Pregnant Woman Goes Viral
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B&T > Advertising > Ad For Pregnancy Test Featuring Heavily Pregnant Woman Goes Viral
Advertising

Ad For Pregnancy Test Featuring Heavily Pregnant Woman Goes Viral

Staff Writers
Published on: 29th January 2017 at 10:28 PM
Staff Writers
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There’s dumb and then there’s this ad for Predictor Pregnancy Test.

It doesn’t take too much explaining to see the utter idiocy of it all.

o-PREDICTOR-PREGNANCY-TEST-AD-570

Pretty young couple ecstatic to see the results of their Predictor test all under the catchphrase of “When you want to be sure”.

The only thing is the woman featured in the ad is clearly not in her first trimester, but, rather, about to give birth there and then!

The Dutch ad is actually a few years old, but as social media would have it it’s found its way back into the public domain and the public ridicule.

Those nasty trollers on Twitter are having a field day:

Screen shot 2017-01-29 at 10.21.49 PM

However, the art director who initially came up with the idea for the ad called it “advertising exaggeration”.

“Since Predictor is 99.9 per cent accurate, you’d rather depend on the test than your belly,” he said.

Appears they’ve been playing us for fools all this time.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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