There’s dumb and then there’s this ad for Predictor Pregnancy Test.

It doesn’t take too much explaining to see the utter idiocy of it all.

Pretty young couple ecstatic to see the results of their Predictor test all under the catchphrase of “When you want to be sure”.

The only thing is the woman featured in the ad is clearly not in her first trimester, but, rather, about to give birth there and then!

The Dutch ad is actually a few years old, but as social media would have it it’s found its way back into the public domain and the public ridicule.

Those nasty trollers on Twitter are having a field day:

However, the art director who initially came up with the idea for the ad called it “advertising exaggeration”.

“Since Predictor is 99.9 per cent accurate, you’d rather depend on the test than your belly,” he said.

Appears they’ve been playing us for fools all this time.