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Reading: Ad Man Makes (Slightly Spooky) Video Honouring His Love Of The Recently Disbanded Daft Punk
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B&T > Technology > Ad Man Makes (Slightly Spooky) Video Honouring His Love Of The Recently Disbanded Daft Punk
Technology

Ad Man Makes (Slightly Spooky) Video Honouring His Love Of The Recently Disbanded Daft Punk

Staff Writers
Published on: 20th April 2021 at 9:30 AM
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Award-winning commercials and film director Brent Harris has just released La Légende, a short film homage to Daft Punk. Harris says his three-minute tribute is a “love letter” to the electronic music duo who disbanded in February.

The South African born director – represented by Birth Paris – sent the film to Daft Punk’s representative with a hand-written note for band members Thomas Bangalter and Guy-Manuel de Homem-Christo reading: “For the longest time you have inspired us with your truly beautiful and unique sound. As a token of our love and appreciation we made a small film for you… We hope you enjoy it.”

Harris has made ads for Sky Sports, Nike, Nascar, GNC, Synovus and Mass Mutual.

Following the announcement of the band’s split on 22 February this year, filming took place in an old haunted house outside Paris. Setting the 90s vibe from the start, two school girls in shell suits are drawn to the house when they see an eerie red glow from an upper window. They make their way through the empty dark building where they are entranced by pure Daft Funk electronica, ending up performing the band’s 2013 classic single Contact on synth, drums and guitar.

Considered music’s improbable superstars who went from rave kids to dance heroes over nearly three decades, Daft Funk’s influence extended from underground hip-hop to Top 40. With an edge of irony, they refused to play showmen, opting to wear plastic Halloween masks and robot helmets to cover their faces at concerts and during interviews. Bangalter claims in 1999 a bug corrupted the duo’s hardware causing it to explode. “We were hurt a little and after minor surgery we became robots,” he reportedly said.

“The La Légende story I came up with is part homage to Daft Punk’s ‘robot’ origin and part metaphor of how they live on in a new generation that has been inspired by their distinctive music,” Harris said.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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