Marvel Action Heroes Unite For News Corp Papers

Marvel Action Heroes Unite For News Corp Papers
SHARE
THIS



Look out News Corp readers, because your usual morning paper is about to get a Hulk-sized comic book collectable addition, launching with both metro and regional papers this month.

From Sunday July 17 in WA, and then nationally from the following weekend, News Corp Australia is launching the Marvel Ultimate Super Hero Comic Book Collection; a 14-day collectable of Aussie first comic books that tell the stories of superheroes such as Iron Man, Thor, Spider-Man and Hulk.

Launching Saturday July 23 (TAS, SA and NT) and Sunday July 24 (NSW, QLD and VIC) readers can nab a different comic book for 14 days with purchase of any of News Corp Australia’s metro and regional newspapers.

The first in the collection is Spider-Man, which, together with a Collector’s Case, comes free with each purchase of the newspaper from participating newsagents as well as Woolworths and select IGA supermarkets across Australia. Subsequent comic books will be available for $2.60 each ($2.50 in Tassie) over the following two-week period.

News Corp Australia’s managing director – metro and regional publishing Damian Eales said, “Super heroes are a part of growing up as they inspire and motivate kids to achieve the impossible.

“We’re proud to give families an affordable way to get their hands on this exclusive comic book collection for their little heroes. Marvel characters have no limit in terms of their popularity and this collection has been specifically chosen to appeal to super hero fans everywhere; boys and girls; young and old.”

The full collection includes the following comic books: Spider-Man, Iron Man, Thor, Nick Fury, Ant-Man, The Avengers, Black Widow, Captain America, Hawkeye, Guardians of the Galaxy, Wasp, Ultimate Spider-Man Team Heroes, Falcon and Hulk.

The campaign is being supported with a national TVC, social media advertisements and owned media coverage across print and digital. A significant publicity campaign is also planned to celebrate the launch with News Corp Australia hosting MARVELLOUS school holiday launch events in Adelaide, Sydney, Brisbane, Melbourne and Darwin.

In partnership with Nova Entertainment, the events saw about 200 kids in each state dress up as their favourite superhero for a morning of fun climbing, bouncing and playing with Marvel super heroes at venues including Latitude (Melbourne and Adelaide), SkyZone (Sydney and Brisbane) and KJS Entertainment (Darwin).

Check out which participating newspapers are getting in on the action:

  • The Daily and Sunday Telegraph
  • Herald Sun and Sunday Herald Sun
  • The Courier-Mail and The Sunday Mail
  • The Advertiser and Sunday Mail
  • Mercury and Sunday Tasmanian
  • NT News and Sunday Territorian
  • The Sunday Times (WA)
  • Gold Coast Bulletin
  • Townsville Bulletin
  • The Cairns Post
  • Geelong Advertiser

 

Please login with linkedin to comment

Fairfax Marketing strategies marvel

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]