ACT Responsible celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns.
“It is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to
acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.” Said Hervé de Clerck, ACT Responsible Dream Leader.
Movement maker attributed to Malala Yousafzai, founder of girls’ right to education
Institution leader attributed to Maher Nasser, director of the outreach division at the United Nations,
global communication
Industry leader attributed to Laura Maness, CEO at Havas New York, co-chair 50/50 Women On
Boards, founding member kindred, chief & Forbes women forum
Brand leader attributed to Jodi Harris, global vice president, marketing culture & capabilities at
Anheuser-Busch InBev
The Tributes
Since 2006, the ACT Tributes have highlighted agencies’ outstanding creations through public voting
in the “Great ads for Good” exhibition in Cannes. This year, visitors voted either online or in Cannes,
allowing everyone to get inspired and engaged with cause-related campaigns. The “Great ads for
Good” exhibition showcased a selection of 92 campaigns from all around the world, presented through
4 major themes: human rights, solidarity, environment and education. Voting was open from June 20
to June 22, and over 23,000 votes were collected.
The winners of this year’s Tributes were announced in Cannes on Thursday, June 23. The agencies’
teams whose campaigns gathered the most votes received a Tributes trophy. Congratulations to them!
HUMAN RIGHTS
#1 Hide-and-seek
Agency: Hjaltelin, Stahl & Co.
Advertiser: Save The Children
Norway
Country: Denmark
#2 The world’s strongest
women
Agency: In the Company of
Huskies
Advertiser: Allianz Ireland
Country: Ireland
#3 Pixel Portraits
Agency: Different
Advertiser: ACRA
Country: Italy
SOLIDARITY
#1 Home for the holidays
Agency: Wunderman
Thompson
Advertiser: Anglicare WA
Country: Australia
#2 Just the two of us
Agency: SMALL
Advertiser: CoorDown
Country: United States
#3 Things we want to forget
Agency: Out to lunch
Advertiser: Alzheimer Athens
Country: Greece
ENVIRONMENT
#1 The cigarette butt museum
Agency: Lola Normajean
Advertiser: Maria Beata
Country: Portugal
#2 Catch of the day 2050
Agency: Ogilvy Social.Lab
Amsterdam
Advertiser: Sea Shepherd
Conservation Society
Country: Netherlands
#3 Pirates
Agency: Camisa 10
Advertiser: Sea Shepherd
Conservation Society
Country: Brazil
EDUCATION
#1 Reverse Selfie
Agency: Ogilvy UK
Advertiser: Dove
Country: United Kingdom
#2 Your fun hurts animals
Agency: Ogilvy Honduras
Advertiser: People for the
Ethical Treatment of Animals
(PETA)
Country: Honduras
#3 Period poverty chronicles
Agency: Wunderman
Thompson
Advertiser: Freedom Cups
Country: Singapore
