Acquia announced it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences.
AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers. Providing a single view of the customer, AgilOne helps marketers see immediate value through personal experiences across every channel.
“Marketers are demanding more flexibility and control over the tools they use for the customer experience. Unfortunately, many of these legacy tools are costly, lack real-time interactions and modern APIs, and lock data into silos where it’s inaccessible to other applications,” said Acquia’s co-founder, CTO, and chairman Dries Buytaert.
“Built on open source technology, AgilOne and Acquia together will bring in data from any third-party system via open APIs, making it much easier for marketers to gain this single view of the customer and deliver better, more relevant customer experiences and analytics across every channel.”
A recent study from Acquia showed that nearly three-quarters of marketers feel that technology has made it harder to deliver personalized experiences. The bedrock of this challenge is data.
The AgilOne CDP brings customer data from online and offline technology platforms together into a single system of record, so enterprise-scale brands can build better customer relationships and increase customer lifetime value.
Using machine learning to unify, cleanse and enrich customers’ data, marketers can build more effective segments and optimise the timing and targeting of campaigns across a variety of customer touchpoints (including email, SMS, website, mobile, and more). Analytics and reporting capabilities ensure that marketers can quickly measure the effectiveness of their campaigns.
“Marketing teams and data professionals are under tremendous pressure to improve customer experiences through the use of data, but often fall short in delivering on that promise because data is dispersed across so many different technologies,” said Omer Artun, Ph.D., founder and CEO of AgilOne.
“We’re excited to join forces with Acquia to help marketers tackle the very big challenge of wrangling their data, and applying advanced machine learning and analytics to deliver world-class digital experiences no matter how the customer engages with a brand.”
Acquia is committed to delivering a set of capabilities designed to address the needs of marketers – not just Drupal developers. Powerful built-in identity resolution unifies data into a single profile that serves as a single source of truth for analysis and personalisation campaigns across all points of engagement, while cleansing data and eliminating duplicate or inaccurate records.
Teams can bring their own machine learning models, choose from AgilOne’ pre-built models to automate segmentation efforts or configure business-specific customisation into their pre-built models, which are then accessible across the entire platform.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]