Tealium’s Kieran Smith: ‘DMPs No Longer Offer Marketers Value Like A CDP’ But Switching Could Bring Unprecedented Benefits
With DMPs, CDPs & more, we've got all the TLAs in this…
Data Clean Rooms Are Trending But A CDP Is Still A Marketer’s Superpower
DCRs, CDPs, STIs. B&T only understands one of these acronyms.
The CDP Shortcoming That The Industry Needs To Address
This expert casts an eye over CDP shortcomings. Sadly, shortcomings at networking…
SCA Teams Up With Salesforce
SCA has teamed up with Salesforce. Although that's not to suggest Salesforce…
Salesforce Marketing Cloud Improves AI Capabilities
The AI on Salesforce's Marketing Cloud can do almost everything but go…
More Than Just A Letter: Why An EDP Is More Than A CDP
Discover why an EDP is far more than a CDP. That said,…
Acquia To Acquire CDP Startup AgilOne
This headline can be seen two ways. (1) Insightful industry news or…
Salesforce’s One-Stop Data Shop To Create A Unified Customer Profile
B&T's tech writer swears this is big news. He also swears Crocs…
Five Ways To Be Data-Led And Customer-Obsessed
This blogger encourages brands to become more obsessed with customers, but not…
