Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today.
The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands.
The campaign is centred around a comprehensive and eclectic program of events, both large and small and across a diverse range of genres, taking place in cities across Australia and New Zealand.
These events are featured on a central campaign and events hub on ALL.com, which showcases more than 150 Accor-created and Accor-supported events, to inspire and motivate travellers to seek out city experiences that tap into their passion points – whether that’s live music, food and wine experiences, arts and culture, or sporting events.
Accor has collaborated with many of its major event and sporting partners to curate the event line-up, such as Vivid Sydney, the AFL, the NRL, Melbourne Food & Wine Festival, Museum of New Zealand Te Papa Tongarewa and Winter Pride Queenstown.
Accor properties across Australia and New Zealand are also activating their spaces with a range of bespoke events.
Go ALL Out will run until 30 September 2021 and also includes paid and owned media, along with a tactical promotion of Accor’s flexible rates across the Pacific region.
Accor Pacific CEO Simon McGrath, said: “Through our ‘Go ALL Out’ campaign, we will show our magnificent cities at their best, as vibrant and exciting destinations, bursting with culture and experiences.
“By working with our incredible partners, we have curated a series of amazing events to inspire travel which will get our cities moving again.”
CAMPAIGN CREDITS
Creative agency: Special Group and John+John
Media agency: iProspect
Please login with linkedin to comment
Accor iProspect John+John Live Limitless Simon McGrath Special GroupLatest News
From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
Yaron Farizon not only getting to grips with with the local MediaCom business, but also the wilds of North Sydney.
Indie Digital Agency Half Dome Acquires Consumedia
Half Dome today announced the acquisition of independent media agency Consumedia to create a full-service media agency, working with enterprise level clients across Australia.
Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite Acquires Conversational AI Platform Heyday
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Mat Yelavich Joins OOh!media As Chief Technology & Information Officer
Mat Yelavich joins oOh!media as chief technology & information officer. Although stresses it's not tourism information.
SBS Welcomes New Head Of Food And Entertainment
SBS' new head of food and entertainment apparently makes a wonderful baumkuchen, but says she hasn't watched The Crown.
Thrive Announces New Hires & Expanded Client Service Focus
Thrive announces new hires & expanded client service focus. No news on the Venus de Milo in the office atrium, however.
Officeworks Partners With Canva
B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?
Chello Bolsters Its Strategic & Creative Offering With Five New Hires
When answering the office phone at Chello, does one answer, "Chello, this is Chello"? If not, why not?
PRIA Announces National Conference
Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.
EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack Appointments Ichiro Jinnai As President, Japan
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Skill Finder And CBA Team Up To Provide Australians With Free Digital Courses
Here's your chance to upskill during lockdown. Alternatively, there's some insightful moonwalk tutorials on YouTube.
Australian Professional Leagues Appoints R/GA As Lead Agency
R/GA staff quickly learning the offside rule after winning the creative for A-League, W-League, Y-League and e-League.
B&T’s Tokyo Olympics Wrap: Earthquakes, Ankles & Simone Biles
The Olympics are like Tim Bailey's weather - you complained about it when it started, but you'll miss it when it's gone.
Startmate Launches Liminal*, Online Event For Women Curious About Ditching Their 9-5
The secret to throwing off the shackles of the 9-5 is ensuring it doesn't mistakenly turn into the 7-11.
Burnet Institute Launches How Science Matters Podcast
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]
“Tiredest, Most Derivative, Clichéd Campaign In History!” Why EVERYBODY Hates Tiffany & Co.’s New Ads
This campaign has been called one of the worst ads in history. See how your biggest disaster stacks up against it here.
The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket
Any downside to online grocery shopping is you don't get to steal the grapes & watch the deli's ham slicer in action.
Mindshare Launches New Global “Good Growth” Positioning
While B&T applauds Mindshare's "Good Growth" initiative, we note a limp maidenhair fern in reception on our last visit.
Have You Injected Your Vax Ad? Entries For B&T’s Good AZ Gold Adland Challenge Close Today!
Today's the day to get your vax ads in! And Albo might even chuck you 300 bucks, too! Although that's not in the terms.
D&AD & Google Launch Shift In Sydney
This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.
Tuesday TV Wrap: Beauty And The Geek Winner Announcement Peaks At 665,000
As B&T's own IT person can attest, if you can get past the mushroom smell & the acne, the geek can be a real puller.
Catholic Health Australia Unveils “Get Back To The Life You Love” Vax Campaign Via Indie Agency Conversion
Catholic Health unveils its own vax campaign. Although that does exclude the gays, the fornicators & masturbators too.
Carat Perth Appoints Ashton Wills Digital Director & Promotes Kristy Kinzett To Group Digital Director
It's news out of the west today & B&T is talking VERY west. Not merely Parramatta, but as far afield as Perth this time.
Social Media Overtakes Television As Youths’ Favourite Source Of News
Social networks the top news source for youths. That's Facebook and Twitter, not the 2010 film with Justin Timberlake.
Facebook News Kicks Off In Australia, As Social Media Giant Promises To Pour $15m Into Local Journalism
Zuckerberg has certainly opened the purse strings here, although $15m is really chump change for a multi-billionaire.
ESL’s Head Of Marketing On Understanding The Growing Esports Audience
Do you still think of Pong when you hear someone mention Esports? Brush up on your knowledge here.
Adam Suckling Steps Down As CEO Of Copyright Agency
If any headline could have done with a little more sparkle, spunk & pizzazz it would be this Copyright Agency one.
