Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today.
The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands.
The campaign is centred around a comprehensive and eclectic program of events, both large and small and across a diverse range of genres, taking place in cities across Australia and New Zealand.
These events are featured on a central campaign and events hub on ALL.com, which showcases more than 150 Accor-created and Accor-supported events, to inspire and motivate travellers to seek out city experiences that tap into their passion points – whether that’s live music, food and wine experiences, arts and culture, or sporting events.
Accor has collaborated with many of its major event and sporting partners to curate the event line-up, such as Vivid Sydney, the AFL, the NRL, Melbourne Food & Wine Festival, Museum of New Zealand Te Papa Tongarewa and Winter Pride Queenstown.
Accor properties across Australia and New Zealand are also activating their spaces with a range of bespoke events.
Go ALL Out will run until 30 September 2021 and also includes paid and owned media, along with a tactical promotion of Accor’s flexible rates across the Pacific region.
Accor Pacific CEO Simon McGrath, said: “Through our ‘Go ALL Out’ campaign, we will show our magnificent cities at their best, as vibrant and exciting destinations, bursting with culture and experiences.
“By working with our incredible partners, we have curated a series of amazing events to inspire travel which will get our cities moving again.”
Creative agency: Special Group and John+John
Media agency: iProspect
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