ACCC Hands Down Decision Date For Nine-Fairfax Deal, Reveals Review Focus

ACCC Hands Down Decision Date For Nine-Fairfax Deal, Reveals Review Focus
SHARE
THIS



The Australian Competition and Consumer Commission (ACCC) has officially kicked off its informal review of the proposed Nine-Fairfax merger.

The competition watchdog opened the gate for submissions from interested parties regarding Nine’s takeover of Fairfax yesterday, with the closing date set for Friday 7 September.

As for when the ACCC plans to deliver its decision on the merger, Thursday 8 November has been pencilled in.

In a letter issued on the ACCC website, general manager of merger investigations Tom Leuner said the review will focus on four key areas.

One is how closely the media platforms of Nine and Fairfax compete in the supply of content to consumers and the supply of advertising space to advertisers.

Another key area of focus is the merger’s impact on choice and volume or range of the news and information available to consumers due to a reduction in competition.

The ACCC will also look at the impact of the merger on prices for consumers, advertisers and content suppliers, along with whether there are particular media platforms or geographic areas that will be affected by changes in competition.

The Media, Entertainment and Arts Alliance has been particularly scathing in its reaction to the Nine-Fairfax deal, urging the ACCC to block the takeover.

The MEAA has also called for the two media companies to “seek formal authorisation” from the competition watchdog, as opposed to the informal 12-week review.

However, ACCC chairman Rod Sims has vowed to go over the merger with a fine tooth comb.

“We are going to look at it extremely carefully. It’s a very, very important issue,” he said last month in an interview on Perth’s 6PR.

Please login with linkedin to comment

ACCC Australian Competition and Consumer Commission Fairfax Fairfax Media Nine nine entertainment

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine