Acast Total Payout To Podcasters Surpasses $30M

Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy.

Acast is committed to empowering all podcasters, irrespective of their size or location, to discover their audience and make money from their craft, on their own terms. As a result, Acast strives to be the foremost creator-centric podcast company, developing innovative and world-class products, tools and services, to allow any podcaster to grow and monetise their shows to their full potential. This has resulted in podcast creators earning $31 million in advertising revenue from Australia and New Zealand since Acast launched locally while retaining full creative and commercial control of their audio brands.

Dedicated to distributing high-quality and premium podcasts across a broad range of categories, Acast has recently started working with Mark Bouris’ The Mentor and Straight Talk podcasts, and collaborated with Casefile Presents to launch their latest compelling podcast series The Bakersfield Three.

Mark Bouris’ acclaimed podcasts consistently appear at the top of the business charts and offer audiences and advertisers a rich back catalogue of inspiring conversations and a large, highly engaged local audience.

The Bakersfield Three, appealing to the public’s fascination with true crime podcasts, has garnered 700,000 listens across Australia and New Zealand and over 4 million globally within the first four weeks of launching, swiftly claiming the top spot on the Apple Podcasts Charts in Australia, USA, UK and Canada.

These much-loved podcasts join a suite of recent additions to the Acast Creator Network in 2023, which includes Alpha Blokes, Basically Besties, Girls That Invest, Hello Sport, Only Wrong Answers, To Be Frank with Constance Hall, We Got the Chocolates and We Mean Well. These eight podcasts, spanning comedy, sports, true crime and business content, have contributed over 2.35 million monthly listens locally. Additionally, they add over three million global monthly listens, demonstrating how homegrown content continues to gain traction across other English-speaking markets.

“As a home for independent podcasters, it’s great to add such a broad range of talented voices to the Acast Creator Network reflecting the incredible things that are happening in this medium across Australia and New Zealand, and offering our commercial partners new and innovative routes to market. These are ambitious audio creators at the forefront of podcasting in this part of the world, including prominent voices in a wide range of key categories. What unites all of these partners is that they value independence and the ability to do things on their own terms, and they have been able to build large-scale and highly engaged audiences by doing just that. As a platform, Acast is committed to empowering creators like these to continue to grow and achieve their ambitions while retaining full creative and commercial control. These revenue numbers reflect how Acast continues to supercharge the audio creator economy in this part of the world,” said Guy Scott-Wilson, content director of Acast AU/NZ.

“Only a few years ago we set out on a mission to create the most valuable marketplace for podcasters, no matter their size. It’s clear that although it’s only the beginning, we are well and truly on the way to achieving this objective. This major milestone would not have been possible without the support and trust from our podcasters, agencies and partners. With that said, fulfilling Acast’s promise to deliver unprecedented returns to podcast creators is incredibly rewarding and to see that Acast has delivered $31 million dollars to creators, since launching in Australia and New Zealand, is a testament to the strong relationships and services we offer,” said Henrik Isaksson, managing director of Acast AU/NZ.