As the city of Melbourne moves out of lockdown, podcast giant Acast has today announced a new initiative to promote and celebrate local independent businesses whose doors have reopened.
The initiative – Acast’s Local Heroes – features popular Melburnian podcasters voicing ads that support and promote their favourite local, independent businesses.
Acast talent including Georgia Love (Everyone Has an Ex), Meshel Laurie (Australian True Crime), Paul Verhoeven (Loose Units) and The Weekly Planet are among the first to lend their voice in support of the program.
Guy Scott-Wilson, Content Director for Australia and New Zealand at Acast, said:
“Podcasting has continued to be the media platform of choice for many Aussies during this truly crazy year. As restrictions ease in Melbourne, we want to give back to the local community and help shine a light on the amazing independent businesses that are re-opening their doors.
“We know many of our podcasters have built highly engaged, loyal communities and we want to tap into this mindset to encourage Melburnians to use their new-found freedom to support local businesses at a time when they really need a bit of extra support.”
Acast’s Local Heroes launches today with geo-targeted messages running across Acast’s full podcast network. The company hosts more than 20,000 shows worldwide with 26 million monthly listens in Australia alone.
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